Storytelling
Follow
Find
25 views | +0 today
 
Rescooped by Mike Will Downey from Stories - an experience for your audience -
onto Storytelling
Scoop.it!

Why Content Marketing is the New Branding - Copyblogger

Why Content Marketing is the New Branding - Copyblogger | Storytelling | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Via Hans Heesterbeek
Mike Will Downey's insight:

Content marketing is all about getting people involved in the brand. SImply recognizing the name and logo isn't enough anymore. People have to care about the brand.

more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Rescooped by Mike Will Downey from Transmedia: Storytelling for the Digital Age
Scoop.it!

The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Storytelling | Scoop.it

Via The Digital Rocking Chair
more...
Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

Rescooped by Mike Will Downey from Digital Storytelling
Scoop.it!

Visual Storytelling, How to Use Visuals, Videos and Social Media

Visual Storytelling, How to Use Visuals, Videos and Social Media | Storytelling | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.

Via José Carlos
more...
Sri's curator insight, March 10, 2014 4:06 PM

One important skill entrepreneurs require is to communicate well with customers, business partners and funders. Blogs and social media are fast becoming key to such engagement. 

Rescooped by Mike Will Downey from Digital Storytelling
Scoop.it!

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Storytelling | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
more...
Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

Rescooped by Mike Will Downey from Kill The Record Industry
Scoop.it!

Audiam Raises $2M to ‘Get People Paid’ for Use of their Music on YouTube

Audiam Raises $2M to ‘Get People Paid’ for Use of their Music on YouTube | Storytelling | Scoop.it

New York startup Audiam Inc. has raised $2 million in Series A financing to “get people paid” for the use of their music on YouTube, according to its founder and CEO, serial music industry entrepreneur Jeff Price.

Mr. Price, who earlier founded TuneCore Inc. (and left in July 2012 amid controversy) eschewed traditional venture capital this time and raised funds from big names in music, instead.

Audiam’s backers include rock and punk stars Jason Mraz, Jimmy Buffet and Bad Religion’s Brett Gurewitz, along with Scott Schreer, the composer of the NFL on Fox theme song and founder and CEO of TuneSat Inc.; the Los Angeles management firm GSO Business Group; an artist manager and promoter who books the Hollywood Bowl, Bill Silva; and serial tech entrepreneur and angel investor Jonathan Siegel.

 

 


Via Pierre Priot
more...
Pierre Priot's curator insight, March 10, 2014 12:45 PM

Metadata wars keep roaring. Audiam is raising millions on a sole promise: providing rights-holders all metadata needed to track down Youtube streams and monetize any unclaimed sync.

Rescooped by Mike Will Downey from Kill The Record Industry
Scoop.it!

Spotify Acquires The Echo Nest

Spotify Acquires The Echo Nest | Storytelling | Scoop.it

Spotify today announced that it will acquire the industry’s leading music intelligence company, The Echo Nest.  The acquisition supports Spotify’s strategy to grow global music consumption and overall revenue back to the music industry by building the best user experience and music discovery engine for millions of global fans.  

This deal will allow Spotify to leverage The Echo Nest’s in depth musical understanding and tools for curation to drive music discovery for millions of users around the globe.  The addition of The Echo Nest to Spotify will also strengthen Spotify’s ability to help brands and partners build amazing music experiences for their audiences.

 

 


Via Pierre Priot
more...
Pierre Priot's curator insight, March 6, 2014 11:58 AM

What did I just say? Metadata is the streaming services' holy grail

Rescooped by Mike Will Downey from Pinterest
Scoop.it!

Best Ways to Use Hashtags with Pinterest | Pinterest Marketing

Best Ways to Use Hashtags with Pinterest | Pinterest Marketing | Storytelling | Scoop.it
Find out the best ways to use Hashtags with Pinterest by Vincent Ng of MCNG Marketing.

Via Kelly Lieberman
more...
Peg Corwin's curator insight, February 22, 2014 10:07 PM

So many posts about hashtags are overly optimistic.  Here, learn how NOT to use hashtags on Pinterest, as well as when to use them, to be more effective.


If you like this scoop, would you consider a thumbs up or share?



Rescooped by Mike Will Downey from Facebook for Business Marketing
Scoop.it!

TRENDING - Facebook Launches New Trending Feature

TRENDING - Facebook Launches New Trending Feature | Storytelling | Scoop.it

ThiFacebook has launched a new feature, called Trending, which will show users what topics are popular on the social media site. Twitter users will likely recognise this idea, but Facebook has its own take on how to display trending topics and content.


Via Peg Corwin
Mike Will Downey's insight:

This will be helpful for monitoring popular news. Keeping all pages up to date and on top of these trending topics is important for page traffic

more...
Peg Corwin's curator insight, January 25, 2014 10:00 AM

How can you take advantage of Facebook's new Trending Topics?  Either become a trending topic (by being talked about a lot on FB?) or talk about these topics on your page.  Click for details.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Mike Will Downey from How to find and tell your story
Scoop.it!

Session Notes: Storytelling 101 | The Storytelling Non-Profit

Session Notes: Storytelling 101 | The Storytelling Non-Profit | Storytelling | Scoop.it

"We kicked off The Storytelling Non-Profit Virtual Conference this morning and what a way to get the week started! Over 400 people attended the two sessions this morning to learn about the basics of storytelling and how to work better with your Board on fundraising."

 

This Virtual Conference ran between January 27-31.  Read the full article to see the SlideShare deck as well as the notes from the first session, and access the following links to see the remaining session notes:

 

Blogging to Spread Your StorySupercharge Your Social MediaStorytelling With Appeal LettersStorytelling for Grant WritingHow to Craft a Memorable Special Appeal
Via Kim Zinke (aka Gimli Goose)
more...
No comment yet.
Rescooped by Mike Will Downey from Pinterest
Scoop.it!

Pinterest Gives Better Image Results than Google - SiteProNews

Pinterest Gives Better Image Results than Google - SiteProNews | Storytelling | Scoop.it
It was one of those times when my scrambled brain needed a break from work. I scrolled through my e-mails and noticed Pinterest’s weekly newsletter so I de

Via Kelly Lieberman
Mike Will Downey's insight:

Just another reason to keep your pinterest pages moving!

more...
No comment yet.
Rescooped by Mike Will Downey from Stories - an experience for your audience -
Scoop.it!

Why Content Marketing is the New Branding - Copyblogger

Why Content Marketing is the New Branding - Copyblogger | Storytelling | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Via Hans Heesterbeek
Mike Will Downey's insight:

Content marketing is all about getting people involved in the brand. SImply recognizing the name and logo isn't enough anymore. People have to care about the brand.

more...
No comment yet.
Scooped by Mike Will Downey
Scoop.it!

How storytelling can enhance digital projects

A manifesto about the importance of sotrytelling in a new marketing environment.
Mike Will Downey's insight:

Storytelling gives your audience a better way to connect with the brand. Getting them involved and interested creates a fan for life.

more...
No comment yet.
Scooped by Mike Will Downey
Scoop.it!

About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

more...
Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Mike Will Downey from Digital Storytelling
Scoop.it!

The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Storytelling | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.

Via José Carlos
more...
No comment yet.
Rescooped by Mike Will Downey from Marketing Strategy and Business
Scoop.it!

The Power to Connect Through Visual Storytelling

The Power to Connect Through Visual Storytelling | Storytelling | Scoop.it

Excerpt from guest post from the blog "Convince & Convert".
The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.

Here are some highlights:
- We’re Marketing in the Age of Infobesity
With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy.
As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.

- Relevancy Has a Deadline
We are at the beginning of a new era in marketing that aligns perfectly with visual storytelling. With the wealth of social data available and real-time listening tools, companies are evolving their strategies to be relevant in the moment with the goal of connecting consumers with the right message at the right time.

- The Consumer Reigns Supreme and Their Attention is the New Commodity
The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company..."

Read full, original and interesting article here:
http://www.convinceandconvert.com/social-image-of-the-week/the-power-to-connect-through-visual-storytelling/

"The Power of Visual Storytelling" book is currently available on Amazon here:
http://www.amazon.com/gp/product/007182393X

 


Via Giuseppe Mauriello
more...
4twenty2's curator insight, March 17, 2014 5:27 AM

Love this line  "We’re Marketing in the Age of Infobesity"  great piece on visual storytelling

John Thomas's curator insight, March 22, 2014 7:53 AM
Excerpt from guest post from the blog "Convince & Convert". The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.
Jeremy Pollard's curator insight, March 31, 2014 6:24 PM

Under 8 second attention spans for consumers!  Of course, drowning in a sea of competing claims & noise.  So what do you think it is in B2B with key decision makers?

 

Whatever the number (still searching for credible data) your ability to be tighter and more succinct in getting early attention is vital.

 

I say early because once you've established initial trust you can engage together over problems and solutions for hours !

 

So some good learnings here - up to a point...

Rescooped by Mike Will Downey from MarketingHits
Scoop.it!

What Small Businesses Should Know [Infographics]

What Small Businesses Should Know [Infographics] | Storytelling | Scoop.it
Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.

Via Brian Yanish - MarketingHits.com
more...
Sara Prendergast's curator insight, March 11, 2014 11:40 AM

This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to  reach our customer base.

Michelle Gilstrap's curator insight, March 11, 2014 2:03 PM

Good Infographic about Data and Color

Pixolution Studios's curator insight, April 21, 2014 4:15 PM

Why create an infographic? What Small Businesses Should Know [Infographics] | @scoopit via @digitalassetman http://sco.lt/...

Rescooped by Mike Will Downey from Mindful
Scoop.it!

How Mindfulness Helps You See What's Missing (And Why You'd Want To)

How Mindfulness Helps You See What's Missing (And Why You'd Want To) | Storytelling | Scoop.it
In Basic Mindfulness (the system of Mindfulness I teach) there’s a term called “Gone.” Gone refers to any moment of partial or complete disappearance that you happen to notice. It’s as simple as that.

Via craig daniels
more...
Ivon Prefontaine's curator insight, February 21, 2014 1:30 PM

Mindfulness is a way of stopping and being present in ways which allow greater awareness to occur naturally. Things emerge instead of being forced to happen, which actually cannot happen. Mindfulness is a series of creative interstitial space. We learn there about our self, the others, and the universe.

Ellen Diane's curator insight, February 22, 2014 7:16 AM

I heard left sided injuries were from not beingmindful- right side karmic- I broke my left wrist last summer from mindLESSness

Scooped by Mike Will Downey
Scoop.it!

The Psychology of Storytelling and Empathy, Animated � PsyBlog

The Psychology of Storytelling and Empathy, Animated � PsyBlog | Storytelling | Scoop.it
The Psychology of Storytelling and Empathy, Animated — PsyBlog http://t.co/gvO0R7XqHw via @PandaWhale
more...
No comment yet.
Rescooped by Mike Will Downey from What's up Health?
Scoop.it!

Social Media Implementation Checklist

Social Media Implementation Checklist | Storytelling | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


Via nrip, rob halkes, Valeria Duflot
more...
Erado Press's curator insight, March 11, 2014 9:36 AM

Who are all the players? Have you invited everyone? Compliance, Marketing, IT...? To make this a successful business-wide initiative, everyone needs to be involved.

Art Jones's curator insight, October 4, 2014 12:06 PM

Solid suggestions for maximizing your time invested when beginning a online marketing campaign.


Janice Krako's curator insight, November 23, 2014 10:45 AM

You must know what you're trying to accomplish and what direction you want to be moving it.....Set goal first.   

Rescooped by Mike Will Downey from Stories - an experience for your audience -
Scoop.it!

Video's Hidden 'Secret Sauce' Marketers Need To Know - Huffington Post

Video's Hidden 'Secret Sauce' Marketers Need To Know - Huffington Post | Storytelling | Scoop.it
Video's Hidden 'Secret Sauce' Marketers Need To Know
Huffington Post
Video is one of the most important components for your marketing. It has several powerful characteristics that make it a great storytelling medium.

Via Hans Heesterbeek
Mike Will Downey's insight:

Several brief, quality videos can really engage people and get them interested in your brand which is the first step in creating a lasting relationship.

more...
No comment yet.
Scooped by Mike Will Downey
Scoop.it!

6 Random Social Media Tips to Help You Improve Your Marketing Today - - The Buffer Blog

6 Random Social Media Tips to Help You Improve Your Marketing Today - - The Buffer Blog | Storytelling | Scoop.it
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like. What happened over the last few weeks though is that we collected a number of awesome [...]
more...
No comment yet.
Scooped by Mike Will Downey
Scoop.it!

61% of Super Bowl Viewers Will Share Ads on Social Media - Mashable

61% of Super Bowl Viewers Will Share Ads on Social Media - Mashable | Storytelling | Scoop.it
Social News Daily 61% of Super Bowl Viewers Will Share Ads on Social Media Mashable The first Twitter-worthy moment of the Super Bowl season came early this year, when Seattle Seahawks cornerback Richard Sherman lit up social media with a GIF-able...
more...
No comment yet.
Rescooped by Mike Will Downey from Social Media sites
Scoop.it!

Using social media to enhance your brand's reputation ...

Using social media to enhance your brand's reputation ... | Storytelling | Scoop.it
SOCIAL MEDIA • SOCIAL MARKETING • WEBSITE DESIGN • STRATEGIC COMMUNICATIONS • STORYTELLING • BUILDING COMMUNITY • CAMPAIGNS. « Turn social into your own personal media empire. April 24, 2013 ...

Via Michelle Gilstrap
Mike Will Downey's insight:

Better visibility is necessary to stand out against all other brands.

more...
Michelle Gilstrap's curator insight, April 29, 2013 12:16 PM

Good article about putting all of your social media to work for you in a marriage of relationship so all are working for you.