New York startup Audiam Inc. has raised $2 million in Series A financing to “get people paid” for the use of their music on YouTube, according to its founder and CEO, serial music industry entrepreneur Jeff Price.
Mr. Price, who earlier founded TuneCore Inc. (and left in July 2012 amid controversy) eschewed traditional venture capital this time and raised funds from big names in music, instead.
Audiam’s backers include rock and punk stars Jason Mraz, Jimmy Buffet and Bad Religion’s Brett Gurewitz, along with Scott Schreer, the composer of the NFL on Fox theme song and founder and CEO of TuneSat Inc.; the Los Angeles management firm GSO Business Group; an artist manager and promoter who books the Hollywood Bowl, Bill Silva; and serial tech entrepreneur and angel investor Jonathan Siegel.
Spotify today announced that it will acquire the industry’s leading music intelligence company, The Echo Nest. The acquisition supports Spotify’s strategy to grow global music consumption and overall revenue back to the music industry by building the best user experience and music discovery engine for millions of global fans.
This deal will allow Spotify to leverage The Echo Nest’s in depth musical understanding and tools for curation to drive music discovery for millions of users around the globe. The addition of The Echo Nest to Spotify will also strengthen Spotify’s ability to help brands and partners build amazing music experiences for their audiences.
ThiFacebook has launched a new feature, called Trending, which will show users what topics are popular on the social media site. Twitter users will likely recognise this idea, but Facebook has its own take on how to display trending topics and content.
"We kicked off The Storytelling Non-Profit Virtual Conference this morning and what a way to get the week started! Over 400 people attended the two sessions this morning to learn about the basics of storytelling and how to work better with your Board on fundraising."
This Virtual Conference ran between January 27-31. Read the full article to see the SlideShare deck as well as the notes from the first session, and access the following links to see the remaining session notes:
Blogging to Spread Your StorySupercharge Your Social MediaStorytelling With Appeal LettersStorytelling for Grant WritingHow to Craft a Memorable Special Appeal
Via Kim Zinke (aka Gimli Goose)
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
Excerpt from guest post from the blog "Convince & Convert". The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.
Here are some highlights: - We’re Marketing in the Age of Infobesity With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy. As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.
- Relevancy Has a Deadline We are at the beginning of a new era in marketing that aligns perfectly with visual storytelling. With the wealth of social data available and real-time listening tools, companies are evolving their strategies to be relevant in the moment with the goal of connecting consumers with the right message at the right time.
- The Consumer Reigns Supreme and Their Attention is the New Commodity The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company..."
Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content.
Video's Hidden 'Secret Sauce' Marketers Need To Know Huffington Post Video is one of the most important components for your marketing. It has several powerful characteristics that make it a great storytelling medium.
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like. What happened over the last few weeks though is that we collected a number of awesome [...]
Social News Daily 61% of Super Bowl Viewers Will Share Ads on Social Media Mashable The first Twitter-worthy moment of the Super Bowl season came early this year, when Seattle Seahawks cornerback Richard Sherman lit up social media with a GIF-able...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.