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Scooped by Kathleen Holmlund
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How to Know if Your Social Media Activities Are Working

How to Know if Your Social Media Activities Are Working | Storytelling | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.
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The Road to Santiago de Compostela: Lessons Learned Kathleen Holmlund at TEDxBelfastWomen - YouTube

Ask Kathleen where she is from and you will get a rather complex response. Born and raised in Italy to a Belfast mother and a father from New York State, she...
Kathleen Holmlund's insight:

My 10 life lessons learned walking some 500 miles

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Google Channels Pixar to Change Storytelling as We Know It | Wired Business | Wired.com

Google Channels Pixar to Change Storytelling as We Know It | Wired Business | Wired.com | Storytelling | Scoop.it
Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon.
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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Storytelling | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism stories have real power to hold human attention and shape our...
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Predicting the Future of Content Marketing

Predicting the Future of Content Marketing | Storytelling | Scoop.it
When we look ahead into the future of marketing, it is clear content marketing is here to stay. In fact, “content... (Grounded perspective on where content marketing goes from here.
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Rescooped by Kathleen Holmlund from Transmedia: Storytelling for the Digital Age
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'Social Fiction' Brings Characters to Life via Facebook and Twitter

'Social Fiction' Brings Characters to Life via Facebook and Twitter | Storytelling | Scoop.it

Via The Digital Rocking Chair
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Deborah Banker's curator insight, August 28, 2013 5:30 PM

Not quite sure what to think about this one.

Lisa Belfield's curator insight, August 28, 2013 11:45 PM

Great idea for classroom novel study!

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30 Digital marketing statistics you shouldn't miss! | Visual.ly

30 Digital marketing statistics you shouldn't miss! | Visual.ly | Storytelling | Scoop.it
We are now living in computer and digital generation that's why online digital marketing is now getting in demand.
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The Science & Art of Crafting Your Story: Maureen Gaffney at TEDxTallaght 2012

Maureen Gaffney is one of Ireland's most respected, trusted and well-liked commentators on everything from personal development to organisational, cultural a...
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If Your Leader Departs, Preserve the Company's Story First

If Your Leader Departs, Preserve the Company's Story First | Storytelling | Scoop.it
A company can survive losing a person. But it can't survive losing a narrative.
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7 Habits of Highly Effective Twitter Users - The Klout Official Blog

7 Habits of Highly Effective Twitter Users - The Klout Official Blog | Storytelling | Scoop.it
These 7 habits of highly effective Twitter users can help even the most novice tweeter greatly improve their tweeting to engage and grow their followers.
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Coco - Inside CHANEL

The story of a young orphan who reinvented herself and became Coco Chanel. In Chapter 5 of Inside CHANEL, discover Coco Chanel's humble beginnings, from her ...
Kathleen Holmlund's insight:

Beautiful storytelling

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Storytelling Tips | Social Media Today

Storytelling Tips | Social Media Today | Storytelling | Scoop.it
Whether you’re writing a blog post, giving a presentation, or delivering any sort of content in any forum, you want to strum on the heartstrings of your audience. Stories get it done.
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11 Big Myths About Social Media and Content Marketing

Much of what we think we know about social media and content marketing is wrong.
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16 Effective Ways to Get People to Read and Retweet your Content - Reviewz N Tips

16 Effective Ways to Get People to Read and Retweet your Content - Reviewz N Tips | Storytelling | Scoop.it
The world is nowadays full of gurus, who despite not having basic knowledge on a topic, make money consulting and “helping” others to be successful. Unfortunately it isn’t any different when it comes to the internet.
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The art of storytelling and content marketing - live discussion

The art of storytelling and content marketing - live discussion | Storytelling | Scoop.it
Join us and a panel of experts from 1pm on Thurs 5 Sept to gain insights into the effective use of storytelling in content marketing (The art of storytelling and content marketing - live discussion - The Guardian (blog): The Guardian (blog)The ...
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Storytelling in the Twitter Age | Social Media Today

Storytelling in the Twitter Age | Social Media Today | Storytelling | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.
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Why the PR Profession Must Embrace Visual Storytelling - Business 2 Community

Why the PR Profession Must Embrace Visual Storytelling - Business 2 Community | Storytelling | Scoop.it
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Brands That Are Good at Storytelling | Social Media Today

Brands That Are Good at Storytelling | Social Media Today | Storytelling | Scoop.it
A few weeks ago, I posted an article with advice to help brands master storytelling. In my research, I came across many brands that tell their story in impressive and impactful ways.
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