Content marketing, storytelling...
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Karin Benckert from Modern Marketing Revolution
Scoop.it!

The Shift from Text to Visuals

The Shift from Text to Visuals | Content marketing, storytelling... | Scoop.it
Now to the final stage of the framework I laid out a few weeks back:

Via Dave Wood, Jeffrey Jablonski, Ph.D., Art Jones
more...
Art Jones's curator insight, November 20, 2014 5:54 PM

When you're a visual thinker there are times when a doodle is worth a thousand words. There are times when a doodle enables a epiphany of clarity to emerge. This post expounds upon the notion that we respond to visuals in compelling ways.

Maria Serrano Correia's curator insight, November 24, 2014 5:16 AM

visuals will always be the new black

George Huba's curator insight, December 20, 2014 6:09 PM

add your insight ...

Rescooped by Karin Benckert from Just Story It! Biz Storytelling
Scoop.it!

Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | Content marketing, storytelling... | Scoop.it
There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.

Via Karen Dietz
more...
Karen Dietz's curator insight, December 18, 2013 1:26 PM

I scooped this article because it's a great reminder with a very simple message -- drop the corporate speak; don't focus on pushing messages to folks; just show up, be real, and my addition: focus on story sharing.


Stories aren't mentioned in this article, yet they are your vehicle to building trust, being authentic, conveying complex information with simple elegance, all while being humble. And this is what the article talks about.


A lot of the storytelling articles I'm reading lately are still focused on using stories as a push technology to broadcast messages to people. That is old hat. We are now in another world where it is finally recognized that stories are a pull technology (they pull people into your world) AND that stories told evoke stories in the minds of listeners that they want to share back with you. So story sharing needs to be the focus these days.


This article helps us get our head straight about that. It's a quick read with terrific insights and tips to share. Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 18, 2013 2:16 PM

I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.

Brent MacKinnon's curator insight, December 21, 2013 7:24 AM

I like the emphasis on trust building and being authentic.

Rescooped by Karin Benckert from Just Story It! Biz Storytelling
Scoop.it!

Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Content marketing, storytelling... | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

Via Karen Dietz
more...
Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

Scooped by Karin Benckert
Scoop.it!

Storybird - Digital Storytelling - Teach Amazing!

Storybird - Digital Storytelling - Teach Amazing! | Content marketing, storytelling... | Scoop.it
Storybird - Digital Storytelling - Check out Teach Amazing for educational technology, web 2.0, and great tips to teach amazing! (Develop your creative writing skills by creating your own short stories!
more...
No comment yet.