Storytelling
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Storytelling | Scoop.it

 

 


Via The Digital Rocking Chair
herr dennehy's insight:

I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.

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The Digital Rocking Chair's curator insight, July 23, 2014 12:53 AM


Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

Henrik Safegaard - Cloneartist's curator insight, July 23, 2014 6:45 AM

Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.

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Death of Branded Content - The Rise of Brand Storytelling - Brand Stories - New Age Brand Building

Death of Branded Content - The Rise of Brand Storytelling - Brand Stories - New Age Brand Building | Storytelling | Scoop.it
Brilliant panel discussion on the “The Death of Branded Content – The Rise of Brand Storytelling.
herr dennehy's insight:

tough to watch a whole panel on video, but the take-away's are great.

 

Branded entertainment is dead. Brand narratives are alive and well. It’s no longer enough for brands to insert-logo-here in content they’ve had no role in shaping.

Today, marketing executives realize that to remain relevant, brands must find and share their stories across platforms. And that those stories must be compelling enough for audiences to choose to consume.

This tale of transformation is leading to new partnerships between marketers and content creators, new business models and the emergence of a new age of brand storytelling.

- See more at: http://www.brandstories.net/2014/07/24/death-branded-content-rise-brand-storytelling/#sthash.voT9O3Bz.YJxUrzyN.dpuf

Branded entertainment is dead. Brand narratives are alive and well. It’s no longer enough for brands to insert-logo-here in content they’ve had no role in shaping.

Today, marketing executives realize that to remain relevant, brands must find and share their stories across platforms. And that those stories must be compelling enough for audiences to choose to consume.

This tale of transformation is leading to new partnerships between marketers and content creators, new business models and the emergence of a new age of brand storytelling.

- See more at: http://www.brandstories.net/2014/07/24/death-branded-content-rise-brand-storytelling/#sthash.voT9O3Bz.YJxUrzyN.dpufIn the past, the content creators were in the driving seat, the brand was “along for the ride”.Today, brands are adding value and credibility to the story due to their expertise.Agencies still matter but the role of creative/media agencies and who should “sit on the table” has changed.The 30 second spot no longer works, ads need to be integrated into longer form narrative and executed via a multi platform/multiscreen strategy.The DVR is not the only ad-killer, the second/third screens are.Creatives are challenged more today than at any other time in history to attract and maintain the attention of a newly empowered, jaded and highly demanding consumer.The traditional RFP process no longer works.  Campaigns no longer work.Real time/always on brand storytelling narratives are crucial for targeting a continually connected consumer.- See more at: http://www.brandstories.net/2014/07/24/death-branded-content-rise-brand-storytelling/#sthash.voT9O3Bz.YJxUrzyN.dpufIn the past, the content creators were in the driving seat, the brand was “along for the ride”.Today, brands are adding value and credibility to the story due to their expertise.Agencies still matter but the role of creative/media agencies and who should “sit on the table” has changed.The 30 second spot no longer works, ads need to be integrated into longer form narrative and executed via a multi platform/multiscreen strategy.The DVR is not the only ad-killer, the second/third screens are.Creatives are challenged more today than at any other time in history to attract and maintain the attention of a newly empowered, jaded and highly demanding consumer.The traditional RFP process no longer works.  Campaigns no longer work.Real time/always on brand storytelling narratives are crucial for targeting a continually connected consumer.- See more at: http://www.brandstories.net/2014/07/24/death-branded-content-rise-brand-storytelling/#sthash.voT9O3Bz.YJxUrzyN.dpufIn the past, the content creators were in the driving seat, the brand was “along for the ride”.Today, brands are adding value and credibility to the story due to their expertise.Agencies still matter but the role of creative/media agencies and who should “sit on the table” has changed.The 30 second spot no longer works, ads need to be integrated into longer form narrative and executed via a multi platform/multiscreen strategy.The DVR is not the only ad-killer, the second/third screens are.Creatives are challenged more today than at any other time in history to attract and maintain the attention of a newly empowered, jaded and highly demanding consumer.The traditional RFP process no longer works.  Campaigns no longer work.Real time/always on brand storytelling narratives are crucial for targeting a continually connected consumer.- See more at: http://www.brandstories.net/2014/07/24/death-branded-content-rise-brand-storytelling/#sthash.voT9O3Bz.YJxUrzyN.dpuf
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How technology is bridging the gap between HR and marketing - The Guardian (blog)

How technology is bridging the gap between HR and marketing - The Guardian (blog) | Storytelling | Scoop.it
The Guardian (blog)
How technology is bridging the gap between HR and marketing
The Guardian (blog)
Traditionally, marketing and HR had little in common. Marketers cared most about budgets, products, and consumers (in that order).
herr dennehy's insight:

barriers are blurring through technology. sag ich doch!

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Stories of Change ‘Beyond the Arab Spring’

Stories of Change ‘Beyond the Arab Spring’ | Storytelling | Scoop.it
An inside perspective from local visual storytellers on everyday life in North Africa. (RT @mtzabiras: !
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The narrative is the thing: the art of corporate storytelling | ZDNet

The narrative is the thing: the art of corporate storytelling | ZDNet | Storytelling | Scoop.it
Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned.
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Ricky Gervais Had A Hilarious Chat With God - Mobile Magazine | Mobile Magazine

Ricky Gervais Had A Hilarious Chat With God - Mobile Magazine | Mobile Magazine | Storytelling | Scoop.it
Ricky Gervais was busy talking with God on Twitter. (Here's a full recap of My conversation yesterday with @rickygervais. Good times.
herr dennehy's insight:

THIS IS HILARIOUS!

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The World Cup is really a gigantic advertising feast with a bit of soccer on ... - Quartz

The World Cup is really a gigantic advertising feast with a bit of soccer on ... - Quartz | Storytelling | Scoop.it
Quartz
The World Cup is really a gigantic advertising feast with a bit of soccer on ...
herr dennehy's insight:

OH REALLY???

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5 Extremely Effective Content Marketing Formats - Entrepreneur

5 Extremely Effective Content Marketing Formats - Entrepreneur | Storytelling | Scoop.it
5 Extremely Effective Content Marketing Formats
Entrepreneur
There are two approaches when it comes to content marketing.
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not particularly unique, but a nice summary.

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The StorycodeX of Expectation, Surprise and Change; Introducing “Hero 2.0”!!!

The StorycodeX of Expectation, Surprise and Change; Introducing “Hero 2.0”!!! | Storytelling | Scoop.it
A couple of months ago, I introduced a schematic, illustrative version of what I believe is the essence of any good, real story: the "StorycodeX". A very basic how-to and what-to-include. A code wi...
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Storytelling bridges the gap between knowing and doing - BRW

Storytelling bridges the gap between knowing and doing - BRW | Storytelling | Scoop.it
Storytelling bridges the gap between knowing and doing
BRW
Now don't get me wrong, communicating to people outside your business (clients, customers and stakeholders) why you do what you do is incredibly important.
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3 Reasons Social Media is Brand Journalism | Cision

3 Reasons Social Media is Brand Journalism | Cision | Storytelling | Scoop.it
Learn why social media and brand journalism work hand-in-hand, and how to optimize each strategy in your campaigns.
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10 common video storytelling mistakes (and how to avoid them)

10 common video storytelling mistakes (and how to avoid them) | Storytelling | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another. I say 'trying' because, as you'll probably have seen, t...
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old, but worth a read, still up-to-date truths in there:

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Transmedia Storytelling

Transmedia Storytelling | Storytelling | Scoop.it
Transmedia Storytelling, by Samwell Creative: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @samcreates: Transmedia Storytelling is out!
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Coca-Cola Journey

Coca-Cola Journey | Storytelling | Scoop.it
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social...
herr dennehy's insight:

wish i were a member! $200 a little too much...

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The New Digital Storytelling Series: D. Fox Harrell | Filmmaker Magazine

The New Digital Storytelling Series: D. Fox Harrell | Filmmaker Magazine | Storytelling | Scoop.it
In the penultimate part of Filmmaker and the MIT Open Documentary Lab's interview project with prominent transmedia figures, D. Fox Harrell, Ph.D., Associate (The New Digital Storytelling Series: D.
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very intriguing! interesting angle to digital storytelling.

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Rescooped by herr dennehy from Transmedia: Storytelling for the Digital Age
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Storytelling | Scoop.it

 

 


Via The Digital Rocking Chair
herr dennehy's insight:

I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.

more...
The Digital Rocking Chair's curator insight, July 23, 2014 12:53 AM


Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

Henrik Safegaard - Cloneartist's curator insight, July 23, 2014 6:45 AM

Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.

Click to see more.

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Brand Storytelling and Captivating Content - With a Social Data Twist

We all know that 'content is king', but how can you consistently lighting up Social Streams in the right way? Starting from branding and storytelling from a ...
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Corporate storytelling

Corporate storytelling | Storytelling | Scoop.it
"There's no business like show business," but increasingly all kinds of businesses try to be entertaining.Corporate leaders aren't just expected (Corporate storytelling -- column about popularity of web videos, by Alex Poulos of Launchpad Media
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Why video is THE storytelling medium of today:

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Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total ... - Adweek

Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total ... - Adweek | Storytelling | Scoop.it
Adweek
Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total ...
Adweek
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S.
herr dennehy's insight:

Reality had it coming. But that doesn't mean that the mass of digital advertising is much better than most TV ads...:(

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Truth In Advertising Gains Support, But Photoshop Regulation Is A Tall Order - International Business Times

Truth In Advertising Gains Support, But Photoshop Regulation Is A Tall Order - International Business Times | Storytelling | Scoop.it
International Business Times Truth In Advertising Gains Support, But Photoshop Regulation Is A Tall Order International Business Times Seth Matlins, a former talent agent for CAA and an early champion of truth-in-advertising legislation, launched...
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Truth in Adverstising? A Law Against Photoshopping??? HELL YEAH!

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How To Use Storytelling In your Online Marketing Strategy - Business 2 Community

How To Use Storytelling In your Online Marketing Strategy - Business 2 Community | Storytelling | Scoop.it
How To Use Storytelling In your Online Marketing Strategy Business 2 Community One of the hazards of today's digital marketing landscape is that it's so easy to get caught up in the latest and greatest technology while ignoring proven yet simple...
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nice summary. and i like the B2C interpretation!

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The Storytrain Manifesto

The Storytrain Manifesto | Storytelling | Scoop.it
People of Earth and every remote corner of Business Utopia! Before you venture on: I hope you have read and internalized the Cluetrain Manifesto? If not, please do and come back afterwards. Done? R...
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Why Our Brains Crave Storytelling In Marketing - Fast Company

Why Our Brains Crave Storytelling In Marketing - Fast Company | Storytelling | Scoop.it
Fast Company Why Our Brains Crave Storytelling In Marketing Fast Company What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company's mission to bring the tangy sweetness...
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ugly image, but great message:

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Keynote: Content, Stories and Videos: Digital Brand Storytelling (AVMD14)

Prof. Dr. Dieter Georg Herbst von der Universität der Künste Berlin spricht in einer Keynote im Rahmen der Audiovisual Media Days 2014 in München über die In...
herr dennehy's insight:

i love it, when content and stories is mentioned in the same sentence! :) great speech, georg!

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Jeff Gomez: 3 rules to better transmedia storytelling

Jeff Gomez: 3 rules to better transmedia storytelling | Storytelling | Scoop.it
The definition of transmedia storytelling and 3 rules to make it better. Most of you know how we believe at Toast that transmedia storytelling, by definition, is synonymous with modern media consumption.
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Open Story - a transmedia narrative symposium | Events | University of Brighton - Faculty of Arts

Open Story - a transmedia narrative symposium | Events | University of Brighton - Faculty of Arts | Storytelling | Scoop.it
A research and practice symposium to debate creative practice and research in the field of motion and interaction design in a digital environment.
herr dennehy's insight:

oh damn this, why isn't this event round the block??? sounds intriguing!

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