"Scenes" is a tool and a method that was created to empower business leaders and professionals of all industries to shape their ideas and scenarios in the form of fun illustrative storyboards without the need of refined drawing skills. Learn how you can use it.
Howard asks Bill how it is that he makes people laugh? Were there any secrets for making people consistently laugh? You and I may not need to make people laugh the way a comedian must, but for us we could frame the question more something like "how do you make people feel something? How do you make them care?" As for being funny, Bill says the key is having the ability to tell stories.
Lea Endres coached Jim Gilliam on delivering his now-famous talk (The Internet Is My Religion) and, elated by the impact it was having, he turned to her one day and said, “I want you to do for everyone in my company what you just did for me.” By this he meant helping them to uncover their own unique narratives, and link those stories to why they chose to work at NationBuilder. This article details the innovative "employee storytelling" program that was developed, and the positive impact it's having.
At its best, content — or storytelling — is not slick endorsement of a brand or product. It provides solid, authentic information an individual can use in his or her life presented in an accessible and interesting way. But modern storytelling is requiring a constant stream of insights around audience preferences and an endemic understanding of how technology is influencing how stories get shared.
This is forcing marketers, media and academia to innovate. This means that the next generation of content creators will need enhanced writing and storytelling capabilities, even in an age of 140-character messages and texts. They must be empowered with contemporary philosophies, methodologies and skills for success.
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