Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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Toon Hero: Build Digital Storylines With Famous Characters

Toon Hero: Build Digital Storylines With Famous Characters | Storytelling | Scoop.it
The Toon Hero app is aimed at enabling anyone to create digital storylines with some of their favorite characters from a variety of content owners.
Bad Spoon's insight:

Une nouvelle application permettant d'animer un personnage toonesque. Un outil parfait pour créer une campagne de Storytelling fun et ludique

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If Disney Princesses Texted Their Princes…

If Disney Princesses Texted Their Princes… | Storytelling | Scoop.it

"If Disney Princesses and their Princes were tech-savvy and exchanged words via iMessage on their iPhones, what would they say?

MissMaceyMouse created an entertaining series of fictional screenshots, that feature the texts of Cinderella, Snow White, Aurora, Ariel, Mulan, Belle, Pocahontas, Tiana and Rapunzel."

Bad Spoon's insight:

Un concept de Storytelling très malin : si des personnages clés d'une marque (ici, les princesses Disney) vivaient à l'ère du smartphone, comment communiqueraient-elles avec leurs proches ?

De nombreuses déclinaisons sont envisageables à partir d'une telle idée

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Content Marketing is Like Producing a Movie

Content Marketing is Like Producing a Movie | Storytelling | Scoop.it
A content marketing method that mirrors the process of filming a movie is proven to be an effective strategy.
Bad Spoon's insight:

Le site Find and Convert compare le content marketing à la production d'un film. Parallèle assez juste, d'autant que le cinéma est l'art qui a le plus grand impact en terme de Storytelling. A méditer...

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[Video] National Geographic: A New Form of Digital Storytelling

[Video] National Geographic: A New Form of Digital Storytelling | Storytelling | Scoop.it

"The August 2013 issue of National Geographic magazine published an in-depth look at a pride of lions living on the Serengeti, a region in northern Tanzania.

 

While a photo essay focusing on wildlife is nothing new for the magazine, this particular article was transformed into an immersive online experience.

 

National Geographic calls it the first of many experiments in digital storytelling."

 


Via Kim Zinke (aka Gimli Goose)
Bad Spoon's insight:

Le National Geographic tente de nouvelles expériences de Storytelling crossmedia

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Kim Zinke (aka Gimli Goose)'s curator insight, August 24, 2013 9:33 PM

I find myself more and more attracted to multimedia stories that let me pick my own path. This is a very nice, clean example that really showcases what National Geographic does best - the pictures.

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5 Steps to Storytelling with Data

5 Steps to Storytelling with Data | Storytelling | Scoop.it

"Good data visualization is so much more than a beautiful picture, it tells a story that can be understood by anyone. It’s therefore essential that you identify the story you want to tell first and then use the data as way of bringing that story to life."

Bad Spoon's insight:

Intégrer des données dans son Storytelling est un excellent moyen de rendre l'histoire plus crédible.

Cette pratique est notamment très utile dans les infographies

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Storify : un outil pour du Storytelling multimédia

Storify : un outil pour du Storytelling multimédia | Storytelling | Scoop.it
Depuis notre tendre enfance, nous adorons tous lire, regarder, ou écouter des histoires. Les histoires véhiculent des émotions qui nous rendent plus réceptifs au message qu'essaie de nous faire passer notre interlocuteur.
Bad Spoon's insight:

Storify est un excellent outil pour construire une campagne de Storytelling virale. Accompagné d'un bon scénario, son efficacité peut être redoutable

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Marine Le Pen 3.0 : dédiaboliser grâce au storytelling

Marine Le Pen 3.0 : dédiaboliser grâce au storytelling | Storytelling | Scoop.it
LE PLUS. À 45 ans tout juste et dans la perspective de nouvelles échéances électorales, Marine Le Pen vient de se doter d'un site internet. Différent de celui du parti du Front national. Olivier Cimelière, communicant, l'a examiné de près.
Bad Spoon's insight:

La présidente du Front national inaugure un site web qui utilise des techniques de storytelling pour mettre en avant une image humaine, dans une démarche de proximité et d'engagement.

Après avoir été connue comme fille de, puis héritière en titre, la voilà présentée comme une citoyenne ordinaire, photos à l'appui. Une candidate normale ?

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Columbia Giving Day: Storytelling helped raise $6.8M in 24h

Columbia Giving Day: Storytelling helped raise $6.8M in 24h | Storytelling | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story Worldwide.

Via Omar Kattan
Bad Spoon's insight:

Un exemple d'opération de storytelling particulièrement efficace et rentable, en un temps record

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Omar Kattan's curator insight, August 5, 2013 1:35 PM

What I like most about the campaign is how they tapped into the power of story to rally Columbians behind  the cause.

 

They used the story of Morris Kaunda Michaels, a Sudanese refugee who fled his village at the age of 5 as a civil war tore his nation apart. 14 years later, Morris arrived at Columbia ready to make an impact.

 

In his senior year her worked in the lab of professor Sia working to create a neonatal monitoring device at a fraction of the price which identifies life-threatening diseases during the first months of life, potentially saving thousands of lives.

 

Morris hopes the device will help developing countries all over the world, and he hopes to one day return to Sudan to help his countrymen as others have helped him at Columbia.

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How to Tell a Great Story

How to Tell a Great Story | Storytelling | Scoop.it
“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” — Ursula K. Le Guin, American authorIn 1906, Congress

Via José Carlos, Cindy Rudy, massimo facchinetti
Bad Spoon's insight:

D'excellents conseils pour créer un storytelling efficace.

 

L'article se termine en insistant sur ce qui est probablement le point le plus important du storytelling : apporter à l'audience une histoire qui l'inspire

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Interactive technology is transforming storytelling

Interactive technology is transforming storytelling | Storytelling | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
Bad Spoon's insight:

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

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Mª Jesús García S.M.'s curator insight, July 22, 2013 2:37 AM

Nice post

Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

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Le Storytelling appliqué au Personal Branding

Le Storytelling appliqué au Personal Branding | Storytelling | Scoop.it
Bad Spoon's insight:

Ingrédients essentiels et quelques astuces pour adapter les méthodes de storytelling au personal branding

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Storytelling | Scoop.it

Via The Digital Rocking Chair
Bad Spoon's insight:

Excellente infographie présentant les ingrédients classiques d'une histoire efficace

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Mary Westcott's curator insight, March 1, 2016 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 2016 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Salena Argar's curator insight, May 17, 6:31 AM
Seven steps to the perfect story is a great visual representation of how to build a story. This clearly explains the process of how students can construct their narrative and the types of characters they will use. I would definitely use this in my classroom to help students understand the process of creating a narrative.
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[infographic] Cut through B2B noise with effective storytelling

[infographic] Cut through B2B noise with effective storytelling | Storytelling | Scoop.it

How do you make the voice of your business heard over the din online? By telling your story.  Take a look at the full infographic to see the process broken down into five easy steps:

1. show, don't tell

2. make sure your message doesn't get skimmed

3. manage information for your audience

4. don't let your brand get lost in marketing overload

5. don't let your information get lost in different places


Via Kim Zinke (aka Gimli Goose)
Bad Spoon's insight:

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

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Samuel Pustea's comment, July 25, 2013 10:35 AM
Lots of good information in this infographic!
Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
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Les marques-doudous : un storytelling qui rassure

Les marques-doudous : un storytelling qui rassure | Storytelling | Scoop.it
Au-delà de donner du sens, le storytelling a (souvent) a une autre vertu, celle de nous rassurer. Le cas des marques-doudous. Extrait du livre
Bad Spoon's insight:

Les marques à forte valeur affective utilisent le Storytelling pour entretenir la relation qu'elles ont tissée avec leurs fans, se rapprochant de la notion de "comfort food" américaine

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Guerlain : La Légende de Shalimar, le film

Découvrez le film "La légende de Shalimar" en version longue, réalisé par Bruno Aveillan et mettant en scène Natalia Vodianova. Il était une fois, en Inde, u...

Via Delphine Feteira, Muraire Emeline, Holtzhausser Natacha
Bad Spoon's insight:

Après quelques jours de teasing, voilà le film tant attendu. Storytelling efficace et esthétique remarquable, comme on pouvait l'attendre d'une grande marque de parfum. Une jolie opération signée Guerlain

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Cédric Debacq's comment, August 30, 2013 1:03 AM
très belle publicité :)
Bad Spoon's comment, August 30, 2013 1:51 AM
N'est-ce pas ? De la bien belle ouvrage, qui fera des émules, j'espère
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[Video] Guerlain : Teaser pour la légende de Shalimar

[Video] Guerlain : Teaser pour la légende de Shalimar | Storytelling | Scoop.it
Ce soir en rentrant chez moi, j’allume la télé et ne la regarde que d’un œil quand soudain, une publicité très esthétique attire mon attention. Je pense immédiatement à une publicité pour un parfum...
Bad Spoon's insight:

Guerlain monte d'un cran dans sa stratégie de storytelling et s'apprête à diffuser un film sur les origines fantasmées de son parfum fétiche

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Storytelling: The #1 Business Skill Of The Next 5 Years

Storytelling: The #1 Business Skill Of The Next 5 Years | Storytelling | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Via Karen Dietz
Bad Spoon's insight:

La plupart des responsables marketing sont du même avis : le brand content est l'avenir du marketing, le Storytelling étant probablement son outil le plus efficace

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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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[Video] Storytelling et PME : Avez-vous une histoire à raconter ?

[Video] Storytelling et PME : Avez-vous une histoire à raconter ? | Storytelling | Scoop.it
L’art de raconter des histoires est un élément clé du marketing. Pourquoi? Car il marie raison et émotion et remet l’homme au cœur des échanges commerciaux.

Via Laetitia Langeix, Jean-Jacques Vignaud
Bad Spoon's insight:

Les techniques de Storytelling adaptées aux besoins des PME.

Présentation vidéo d'un outil particulièrement utile : la matrice du Storytelling

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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Storytelling | Scoop.it

"As storytellers we need to answer these questions. Who is the hero? What is the plot? What is the setting? And, a scary thing for some marketers, what’s the conflict?

 

If you’re telling a story, there’s always a conflict. It’s not always unicorns and rainbows and the hyperbole that lazy marketers often resort to."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 17, 2013 8:57 PM


Cameron Uganec:  "Marketers can reach a greater audience than ever by combining the power of social media and storytelling."


This is the first in an interesting 6 part series ...


Part 2: Back to the Future

Part 3: Creating Content That Gets Shared

Part 4: The Growth of Visual Storytelling

Part 5: Six Principles of Social Video

Part 6: 10 Tips for Social Video Success

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[Video] Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Ph.D., Karen Dietz, Omar Kattan
Bad Spoon's insight:

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

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Omar Kattan's curator insight, August 17, 2013 6:48 AM

A story to explain transmedia storytelling. Brilliant! Cinderella 2.0 @Soraiaferreira via @KDietz

Rudolf Kabutz's curator insight, August 22, 2013 2:42 AM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.

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Bombshell: The storytelling of a forgotten Pinup

Bombshell: The storytelling of a forgotten Pinup | Storytelling | Scoop.it

"I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience"


Via The Digital Rocking Chair
Bad Spoon's insight:

Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia

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The Digital Rocking Chair's curator insight, August 14, 2013 12:08 AM


Stephanie Spiro:  "I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience."


And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

Hans Heesterbeek's curator insight, August 14, 2013 1:13 AM

Even this message is part of the Transmedia experience. 

Charlie Dare's curator insight, August 14, 2013 6:49 PM

She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~

 

And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

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Storytelling for emerging brands: build magnetic brand stories

Storytelling for emerging brands: build magnetic brand stories | Storytelling | Scoop.it
Your brand story will outlive any advertising or promotional campaign.
Bad Spoon's insight:

Les marques émergentes ont souvent un budget limité pour leurs opération de communication et marketing.

Une solution relativement peu onéreuse consiste à partager l'histoire de la marque (son objectif, sa vision, sa création, l'expérience d'un client, etc.) pour mieux se connecter au public visé tout en favorisant la viralité

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Un cahier de vacances pour les pros du Marketing

Un cahier de vacances pour les pros du Marketing | Storytelling | Scoop.it
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

Via Karen Dietz
Bad Spoon's insight:

Une idée bien maline : utiliser un concept ludique et éducatif connu de tous - qui n'a pas passé une partie de ses vacances à plancher sur un cahier de vacances, tirant la langue tout en s'appliquant à relier les points entre eux pour former un parasol ou une vache limousine ? - pour mettre en valeur et en histoire son agence Marketing, tout en jouant avec les codes métier avec humour.

Good game, Miller!

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JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.

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[Video] The Hero's Journey

"Fafa explains Joseph Campbell's famous theory."


Via The Digital Rocking Chair
Bad Spoon's insight:

Une excellente présentation animée de l'un des axes narratifs les plus efficaces du storytelling : le voyage du héros

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Brooke Sheridan's curator insight, July 25, 2013 6:53 PM

Presented without comment. 

Asil's curator insight, August 3, 2013 7:27 PM

I love the voice-overs on this one.  Charming, funny and a good teaching video.

Henrik Safegaard - Cloneartist's curator insight, August 4, 2013 7:47 AM

It's maybe not exactly the truth but close enough - and it's pretty funny :-)

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How to Tell a Good Story | AMA Playbook

How to Tell a Good Story | AMA Playbook | Storytelling | Scoop.it

For some, storytelling doesn’t come naturally. Read the full article to find out more about these four tips from storytelling expert Paul Smith on how to get started building a repertoire of quality stories you can use when you need them:

1. Probe your past.

2. Focus on what’s happening around you.

3. Collect stories from people you know.

4. Collect stories from strangers.


Via Kim Zinke (aka Gimli Goose)
Bad Spoon's insight:

Conseils pertinents pour un storytelling efficace

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