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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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Rescooped by Bad Spoon from Inbound & Content Marketing: trends & techniques
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[Video] Why Storytelling Is The Future of Marketing


Via Robin Good, C-Marketing
Bad Spoon's insight:

Une excellente infographie animée présentant la force des connexions émotionnelles forgées via un bon storytelling

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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Guerlain : La Légende de Shalimar, le film

Découvrez le film "La légende de Shalimar" en version longue, réalisé par Bruno Aveillan et mettant en scène Natalia Vodianova. Il était une fois, en Inde, u...

Via Delphine Feteira, Muraire Emeline, Holtzhausser Natacha
Bad Spoon's insight:

Après quelques jours de teasing, voilà le film tant attendu. Storytelling efficace et esthétique remarquable, comme on pouvait l'attendre d'une grande marque de parfum. Une jolie opération signée Guerlain

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Cédric Debacq's comment, August 30, 2013 1:03 AM
très belle publicité :)
Bad Spoon's comment, August 30, 2013 1:51 AM
N'est-ce pas ? De la bien belle ouvrage, qui fera des émules, j'espère
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Storify : un outil pour du Storytelling multimédia

Storify : un outil pour du Storytelling multimédia | Storytelling | Scoop.it
Depuis notre tendre enfance, nous adorons tous lire, regarder, ou écouter des histoires. Les histoires véhiculent des émotions qui nous rendent plus réceptifs au message qu'essaie de nous faire passer notre interlocuteur.
Bad Spoon's insight:

Storify est un excellent outil pour construire une campagne de Storytelling virale. Accompagné d'un bon scénario, son efficacité peut être redoutable

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Rescooped by Bad Spoon from Transmedia: Storytelling for the Digital Age
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Bombshell: The storytelling of a forgotten Pinup

Bombshell: The storytelling of a forgotten Pinup | Storytelling | Scoop.it

"I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience"


Via The Digital Rocking Chair
Bad Spoon's insight:

Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia

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The Digital Rocking Chair's curator insight, August 14, 2013 12:08 AM


Stephanie Spiro:  "I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience."


And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

Hans Heesterbeek's curator insight, August 14, 2013 1:13 AM

Even this message is part of the Transmedia experience. 

Charlie Dare's curator insight, August 14, 2013 6:49 PM

She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~

 

And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

Rescooped by Bad Spoon from Transmedia: Storytelling for the Digital Age
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[Video] The Hero's Journey

"Fafa explains Joseph Campbell's famous theory."


Via The Digital Rocking Chair
Bad Spoon's insight:

Une excellente présentation animée de l'un des axes narratifs les plus efficaces du storytelling : le voyage du héros

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Brooke Sheridan's curator insight, July 25, 2013 6:53 PM

Presented without comment. 

Asil's curator insight, August 3, 2013 7:27 PM

I love the voice-overs on this one.  Charming, funny and a good teaching video.

Henrik Safegaard - Cloneartist's curator insight, August 4, 2013 7:47 AM

It's maybe not exactly the truth but close enough - and it's pretty funny :-)

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[Video] Guinness: Wheelchair & Adjacent Storytelling

[Video] Guinness: Wheelchair & Adjacent Storytelling | Storytelling | Scoop.it
I’ve discussed adjacent storytelling  a few times here before. Guinness’ latest ad (with a touching  twist)  is yet another perfect example of this extremely effective form of advertising.
Bad Spoon's insight:

Une excellent publicité Guinness exploitant le Storytelling adjacent, qui met le consommateur au centre du message

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[Video] Guerlain : Teaser pour la légende de Shalimar

[Video] Guerlain : Teaser pour la légende de Shalimar | Storytelling | Scoop.it
Ce soir en rentrant chez moi, j’allume la télé et ne la regarde que d’un œil quand soudain, une publicité très esthétique attire mon attention. Je pense immédiatement à une publicité pour un parfum...
Bad Spoon's insight:

Guerlain monte d'un cran dans sa stratégie de storytelling et s'apprête à diffuser un film sur les origines fantasmées de son parfum fétiche

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[Video] Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Karen Dietz, Omar Kattan - New Age AdMan
Bad Spoon's insight:

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

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Omar Kattan - New Age AdMan's curator insight, August 17, 2013 6:48 AM

A story to explain transmedia storytelling. Brilliant! Cinderella 2.0 @Soraiaferreira via @KDietz

Rudolf Kabutz's curator insight, August 22, 2013 2:42 AM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.

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Columbia Giving Day: Storytelling helped raise $6.8M in 24h

Columbia Giving Day: Storytelling helped raise $6.8M in 24h | Storytelling | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story Worldwide.

Via Omar Kattan - New Age AdMan
Bad Spoon's insight:

Un exemple d'opération de storytelling particulièrement efficace et rentable, en un temps record

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Omar Kattan - New Age AdMan's curator insight, August 5, 2013 1:35 PM

What I like most about the campaign is how they tapped into the power of story to rally Columbians behind  the cause.

 

They used the story of Morris Kaunda Michaels, a Sudanese refugee who fled his village at the age of 5 as a civil war tore his nation apart. 14 years later, Morris arrived at Columbia ready to make an impact.

 

In his senior year her worked in the lab of professor Sia working to create a neonatal monitoring device at a fraction of the price which identifies life-threatening diseases during the first months of life, potentially saving thousands of lives.

 

Morris hopes the device will help developing countries all over the world, and he hopes to one day return to Sudan to help his countrymen as others have helped him at Columbia.