Storytelling
Follow
Find tag "réseaux sociaux"
734 views | +0 today
Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
Your new post is loading...
Your new post is loading...
Rescooped by Bad Spoon from Digital Storytelling
Scoop.it!

Storytelling in Social Leadership - a first draft

Storytelling in Social Leadership - a first draft | Storytelling | Scoop.it

"We need a new style of leadership for the Social Age: a style that is based upon our ability to collaborate and share within communities, to create meaning in the moment, to build our personal reputation and rely on this (more than hierarchical forms of power) to get things done."

 


Via José Carlos
Bad Spoon's insight:

Le Storytelling adapté au fonctionnement des réseaux sociaux

more...
Annette Simmons's curator insight, October 18, 2013 11:26 AM

When "speaking" to/with a community, storytelling is the best language to use.

John Buonora's curator insight, November 1, 2013 9:45 AM

I love Julian's insights. I've been hearing alot around story telling at work recently on projects surrounding change management

Scooped by Bad Spoon
Scoop.it!

Et maintenant, j'en fais quoi de mon storytelling ?

Et maintenant, j'en fais quoi de mon storytelling ? | Storytelling | Scoop.it

Ça y est : vous avez tout préparé. Vous avez conçu votre message, sur le sujet sur lequel vous devez communiquer.

 

Vous en avez fait une histoire prête à être racontée, un vrai storytelling, en incluant des arguments et des éléments plus émotionnels.

 

Et maintenant ?

Bad Spoon's insight:

Un point très important : une fois que la stratégie de storytelling a été bâtie, comment et auprès de qui la mettre en Ĺ“uvre ?

more...
No comment yet.
Scooped by Bad Spoon
Scoop.it!

Facebook & Twitter: 'Social Fiction' Brings Characters to Life

Facebook & Twitter: 'Social Fiction' Brings Characters to Life | Storytelling | Scoop.it
A former Nickelodeon animator and a Facebook employee teamed up to create social fiction in Hawk Funn, a story told via Facebook, Twitter and the Internet.
Bad Spoon's insight:

Voilà ce qui se passe quand un illustrateur de dessin animé et un pro des réseaux sociaux conjuguent leurs talents : une série de "Fiction Sociale" diffusée largement sur la toile.

 

L'interactivité est largement mise en avant, les spectateurs étant invités à commenter et influencer la "storyline".

 

Une bien belle idée

more...
No comment yet.
Rescooped by Bad Spoon from Transmedia: Storytelling for the Digital Age
Scoop.it!

Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Storytelling | Scoop.it

"As storytellers we need to answer these questions. Who is the hero? What is the plot? What is the setting? And, a scary thing for some marketers, what’s the conflict?

 

If you’re telling a story, there’s always a conflict. It’s not always unicorns and rainbows and the hyperbole that lazy marketers often resort to."


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, August 17, 2013 8:57 PM


Cameron Uganec:  "Marketers can reach a greater audience than ever by combining the power of social media and storytelling."


This is the first in an interesting 6 part series ...


Part 2: Back to the Future

Part 3: Creating Content That Gets Shared

Part 4: The Growth of Visual Storytelling

Part 5: Six Principles of Social Video

Part 6: 10 Tips for Social Video Success

Rescooped by Bad Spoon from Public Relations & Social Media Insight
Scoop.it!

Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Storytelling | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca, Jeff Domansky
Bad Spoon's insight:

Une outil de Storytelling vraiment prometteur, permettant de créer des vidéos narratives très facilement et de recueillir immédiatement le feedback des spectateurs

more...
Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Rescooped by Bad Spoon from Storytelling et Politique
Scoop.it!

Storytelling in the Twitter Age

Storytelling in the Twitter Age | Storytelling | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.

Via Jérôme Riguidel
Bad Spoon's insight:

Utiliser les nouveaux outils disponibles sur Twitter pour narrer son Storytelling de marque

more...
No comment yet.
Scooped by Bad Spoon
Scoop.it!

Storify : un outil pour du Storytelling multimédia

Storify : un outil pour du Storytelling multimédia | Storytelling | Scoop.it
Depuis notre tendre enfance, nous adorons tous lire, regarder, ou écouter des histoires. Les histoires véhiculent des émotions qui nous rendent plus réceptifs au message qu'essaie de nous faire passer notre interlocuteur.
Bad Spoon's insight:

Storify est un excellent outil pour construire une campagne de Storytelling virale. Accompagné d'un bon scénario, son efficacité peut être redoutable

more...
No comment yet.