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L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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The Future Of Storytelling Is About To Get Wild

The Future Of Storytelling Is About To Get Wild | Storytelling |

"Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude's multi-phase research project is available here.)"

Bad Spoon's insight:

La révolution du Storytelling cross-canal personnalisé est à nos portes

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[Video] National Geographic: A New Form of Digital Storytelling

[Video] National Geographic: A New Form of Digital Storytelling | Storytelling |

"The August 2013 issue of National Geographic magazine published an in-depth look at a pride of lions living on the Serengeti, a region in northern Tanzania.


While a photo essay focusing on wildlife is nothing new for the magazine, this particular article was transformed into an immersive online experience.


National Geographic calls it the first of many experiments in digital storytelling."


Via Kim Zinke (aka Gimli Goose)
Bad Spoon's insight:

Le National Geographic tente de nouvelles expériences de Storytelling crossmedia

Kim Zinke (aka Gimli Goose)'s curator insight, August 24, 2013 9:33 PM

I find myself more and more attracted to multimedia stories that let me pick my own path. This is a very nice, clean example that really showcases what National Geographic does best - the pictures.