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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
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The Future Of Storytelling Is About To Get Wild

The Future Of Storytelling Is About To Get Wild | Storytelling | Scoop.it

"Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude's multi-phase research project is available here.)"

Bad Spoon's insight:

La révolution du Storytelling cross-canal personnalisé est à nos portes

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Interactive technology is transforming storytelling

Interactive technology is transforming storytelling | Storytelling | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
Bad Spoon's insight:

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

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Mª Jesús García S.M.'s curator insight, July 22, 2013 2:37 AM

Nice post

Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

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If Disney Princesses Texted Their Princes…

If Disney Princesses Texted Their Princes… | Storytelling | Scoop.it

"If Disney Princesses and their Princes were tech-savvy and exchanged words via iMessage on their iPhones, what would they say?

MissMaceyMouse created an entertaining series of fictional screenshots, that feature the texts of Cinderella, Snow White, Aurora, Ariel, Mulan, Belle, Pocahontas, Tiana and Rapunzel."

Bad Spoon's insight:

Un concept de Storytelling très malin : si des personnages clés d'une marque (ici, les princesses Disney) vivaient à l'ère du smartphone, comment communiqueraient-elles avec leurs proches ?

De nombreuses déclinaisons sont envisageables à partir d'une telle idée

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Storybird, storytelling artistique

Storybird, storytelling artistique | Storytelling | Scoop.it

"Storybirds are short, art-inspired stories you can make and share on any device"

Bad Spoon's insight:

Une application bien pensée : création de livres d'histoire, illustrés par des créations graphiques venues d'un peu partout dans le monde, mises à disposition des utilisateurs.

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