Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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Rescooped by Bad Spoon from Digital Storytelling
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[Video] What makes a hero? - Matthew Winkler

View full lesson: http://ed.ted.com/lessons/what-makes-a-hero-matthew-winkler What trials unite not only Harry Potter or Frodo Baggins but many of literature...

Via José Carlos
Bad Spoon's insight:

Une magnifique vidéo présentant le Voyage du Héros, technique de Storytelling la plus efficace à ce jour

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Rescooped by Bad Spoon from digital marketing strategy
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Using Storytelling to Improve Your Marketing Mix

Using Storytelling to Improve Your Marketing Mix | Storytelling | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
Bad Spoon's insight:

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

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Ellyn Winters's curator insight, September 24, 2013 8:37 AM

My PR guru friend @terrinopp taught me years ago that storytelling for business is one of the most powerful communications strategies you can employ. 

malek's comment, September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty