Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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Rescooped by Bad Spoon from Digital Storytelling
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Storytelling in Social Leadership - a first draft

Storytelling in Social Leadership - a first draft | Storytelling | Scoop.it

"We need a new style of leadership for the Social Age: a style that is based upon our ability to collaborate and share within communities, to create meaning in the moment, to build our personal reputation and rely on this (more than hierarchical forms of power) to get things done."

 


Via José Carlos
Bad Spoon's insight:

Le Storytelling adapté au fonctionnement des réseaux sociaux

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Annette Simmons's curator insight, October 18, 2013 11:26 AM

When "speaking" to/with a community, storytelling is the best language to use.

John Buonora's curator insight, November 1, 2013 9:45 AM

I love Julian's insights. I've been hearing alot around story telling at work recently on projects surrounding change management

Rescooped by Bad Spoon from Brand Stories
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[Video] Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Karen Dietz, Omar Kattan
Bad Spoon's insight:

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

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Omar Kattan's curator insight, August 17, 2013 6:48 AM

A story to explain transmedia storytelling. Brilliant! Cinderella 2.0 @Soraiaferreira via @KDietz

Rudolf Kabutz's curator insight, August 22, 2013 2:42 AM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.

Rescooped by Bad Spoon from Digital Storytelling
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[Video] What makes a hero? - Matthew Winkler

View full lesson: http://ed.ted.com/lessons/what-makes-a-hero-matthew-winkler What trials unite not only Harry Potter or Frodo Baggins but many of literature...

Via José Carlos
Bad Spoon's insight:

Une magnifique vidéo présentant le Voyage du Héros, technique de Storytelling la plus efficace à ce jour

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