Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
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[Infographic] The science behind transmedia storytelling

[Infographic] The science behind transmedia storytelling | Storytelling | Scoop.it
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason.

Via Thomas Faltin
Bad Spoon's insight:

Une lecture facilitée du fonctionnement du storytelling transmedia

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The Future Of Storytelling Is About To Get Wild

The Future Of Storytelling Is About To Get Wild | Storytelling | Scoop.it

"Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude's multi-phase research project is available here.)"

Bad Spoon's insight:

La révolution du Storytelling cross-canal personnalisé est à nos portes

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Telling Stories With Input From the Audience

Telling Stories With Input From the Audience | Storytelling | Scoop.it

New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.


Via The Digital Rocking Chair, Cindy Rudy
Bad Spoon's insight:

Une démarche qui fonctionne aussi bien pour une série que pour une entreprise : obtenir le feedback des fans permet d’adapter le contenu pour mieux répondre à leurs désirs, et mieux les fidéliser

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The Digital Rocking Chair's curator insight, October 20, 2013 3:01 PM


Karen Swallow Prior:  'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'


Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.

Miquel Loriz's curator insight, October 21, 2013 3:12 AM

El deseo de todo creador de tener tanta gente inmersa en la historia como sea posible."