Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.
Depuis notre tendre enfance, nous adorons tous lire, regarder, ou écouter des histoires. Les histoires véhiculent des émotions qui nous rendent plus réceptifs au message qu'essaie de nous faire passer notre interlocuteur.
Bad Spoon's insight:
Storify est un excellent outil pour construire une campagne de Storytelling virale. Accompagné d'un bon scénario, son efficacité peut être redoutable
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