Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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Storytelling in the Twitter Age

Storytelling in the Twitter Age | Storytelling | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.

Via Jérôme Riguidel
Bad Spoon's insight:

Utiliser les nouveaux outils disponibles sur Twitter pour narrer son Storytelling de marque

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Facebook & Twitter: 'Social Fiction' Brings Characters to Life

Facebook & Twitter: 'Social Fiction' Brings Characters to Life | Storytelling | Scoop.it
A former Nickelodeon animator and a Facebook employee teamed up to create social fiction in Hawk Funn, a story told via Facebook, Twitter and the Internet.
Bad Spoon's insight:

Voilà ce qui se passe quand un illustrateur de dessin animé et un pro des réseaux sociaux conjuguent leurs talents : une série de "Fiction Sociale" diffusée largement sur la toile.

 

L'interactivité est largement mise en avant, les spectateurs étant invités à commenter et influencer la "storyline".

 

Une bien belle idée

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