Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
Curated by Bad Spoon
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[Infographic] The science behind transmedia storytelling

[Infographic] The science behind transmedia storytelling | Storytelling | Scoop.it
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason.

Via Thomas Faltin
Bad Spoon's insight:

Une lecture facilitée du fonctionnement du storytelling transmedia

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[Video] Comprendre le Transmedia Storytelling

[Video] Comprendre le Transmedia Storytelling | Storytelling | Scoop.it
Le Transmedia Storytelling représente le fait de raconter une histoire cohérente éclatée sur plusieurs plateformes médiatiques.
Bad Spoon's insight:

Un MOOC (cours en ligne) qui s'annonce absolument passionnant

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Bombshell: The storytelling of a forgotten Pinup

Bombshell: The storytelling of a forgotten Pinup | Storytelling | Scoop.it

"I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience"


Via The Digital Rocking Chair
Bad Spoon's insight:

Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia

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The Digital Rocking Chair's curator insight, August 14, 2013 12:08 AM


Stephanie Spiro:  "I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience."


And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

Hans Heesterbeek's curator insight, August 14, 2013 1:13 AM

Even this message is part of the Transmedia experience. 

Charlie Dare's curator insight, August 14, 2013 6:49 PM

She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~

 

And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

Rescooped by Bad Spoon from Digital Storytelling Tools, Apps and Ideas
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Telling Stories With Input From the Audience

Telling Stories With Input From the Audience | Storytelling | Scoop.it

New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.


Via The Digital Rocking Chair, Cindy Rudy
Bad Spoon's insight:

Une démarche qui fonctionne aussi bien pour une série que pour une entreprise : obtenir le feedback des fans permet d’adapter le contenu pour mieux répondre à leurs désirs, et mieux les fidéliser

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The Digital Rocking Chair's curator insight, October 20, 2013 3:01 PM


Karen Swallow Prior:  'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'


Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.

Miquel Loriz's curator insight, October 21, 2013 3:12 AM

El deseo de todo creador de tener tanta gente inmersa en la historia como sea posible."

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[Video] Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Ph.D., Karen Dietz, Omar Kattan
Bad Spoon's insight:

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

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Omar Kattan's curator insight, August 17, 2013 6:48 AM

A story to explain transmedia storytelling. Brilliant! Cinderella 2.0 @Soraiaferreira via @KDietz

Rudolf Kabutz's curator insight, August 22, 2013 2:42 AM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.