Social Media and Storytelling Part 1: Why Storytelling? | Storytelling |

"As storytellers we need to answer these questions. Who is the hero? What is the plot? What is the setting? And, a scary thing for some marketers, what’s the conflict?


If you’re telling a story, there’s always a conflict. It’s not always unicorns and rainbows and the hyperbole that lazy marketers often resort to."

Via The Digital Rocking Chair