Storytelling
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Storytelling
L'art de raconter des histoires pour valoriser l'image d'une marque
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How 7 Brands Tell Stories With Style

How 7 Brands Tell Stories With Style | Storytelling | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

 

Brands. Stories. Profits.

 

Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.

 

Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...


Via Jeff Domansky, Ariane Bourgeois
Bad Spoon's insight:

D'excellents exemples de storytelling de qualité

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WEDCBiz's curator insight, September 13, 2013 7:20 AM

We agree that story telling is a powerful branding tool.  But while large, well-known businesses don't necessarily need to do this, smaller companies should let people know about their product or service within the story.

Marilyn Lim S S's curator insight, September 14, 2013 9:50 PM

what is your story?

Jolynn Oblak's curator insight, June 26, 8:23 PM

At a very basic level marketing is about storytelling.......Master this and you are golden.

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If Disney Princesses Texted Their Princes…

If Disney Princesses Texted Their Princes… | Storytelling | Scoop.it

"If Disney Princesses and their Princes were tech-savvy and exchanged words via iMessage on their iPhones, what would they say?

MissMaceyMouse created an entertaining series of fictional screenshots, that feature the texts of Cinderella, Snow White, Aurora, Ariel, Mulan, Belle, Pocahontas, Tiana and Rapunzel."

Bad Spoon's insight:

Un concept de Storytelling très malin : si des personnages clés d'une marque (ici, les princesses Disney) vivaient à l'ère du smartphone, comment communiqueraient-elles avec leurs proches ?

De nombreuses déclinaisons sont envisageables à partir d'une telle idée

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Toon Hero: Build Digital Storylines With Famous Characters

Toon Hero: Build Digital Storylines With Famous Characters | Storytelling | Scoop.it
The Toon Hero app is aimed at enabling anyone to create digital storylines with some of their favorite characters from a variety of content owners.
Bad Spoon's insight:

Une nouvelle application permettant d'animer un personnage toonesque. Un outil parfait pour créer une campagne de Storytelling fun et ludique

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