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Scooped by Andy Akhigbe
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Society will collapse by 2040 due to catastrophic food shortages, says study

Society will collapse by 2040 due to catastrophic food shortages, says study | storytelling | Scoop.it
A scientific model supported by the Foreign Office has suggested that society will collapse in less than three decades due to catastrophic food shortages if policies do not change.
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Rescooped by Andy Akhigbe from Story and Narrative
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How great marketers tell stories

How great marketers tell stories | storytelling | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris
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Pat Heffernan's curator insight, April 20, 2014 3:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

Rescooped by Andy Akhigbe from Just Story It! Biz Storytelling
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About The Just Story It Curation

About The Just Story It Curation | storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 


Via Karen Dietz
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Karen Dietz's curator insight, October 9, 2014 4:41 PM

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))