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Storytelling aziendale
La narrazione come elemento fondante dell'identità dell'impresa e della percezione che i clienti (esterni ed interni) ne hanno.
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Rescooped by Marco Gabrielli from Transmedia: Storytelling for the Digital Age
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Story, Niche and Transmedia: How Infiniti fortified their brand with content marketing

Story, Niche and Transmedia: How Infiniti fortified their brand with content marketing | Storytelling aziendale | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 8, 2013 11:36 AM


Hector Gonzalez, Jr:  "Recently, Nissan’s luxury vehicle division, Infiniti, has recently launched a transmedia campaign on their website. From the filmmakers of the “Blair Witch Project“, visitors watch a 3 part film and are called by phone by the characters in the story in real time to help decide the next part of the story" ...

Rescooped by Marco Gabrielli from Rassegna stampa impresa
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Raccontare storie (Storytelling) nel Web Marketing e' possibile per qualsiasi azienda

Raccontare storie (Storytelling) nel Web Marketing e' possibile per qualsiasi azienda | Storytelling aziendale | Scoop.it

Una delle cose che più hanno successo nelle strategie di web marketing è quella di raccontare storie. 


Via impresasemplice
Marco Gabrielli's insight:

"Lo storytelling vincente è quello che rompe gli schemi dello stato attuale delle cose, quello che innova e viene fatto per la prima volta."

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Andrea Robotti's curator insight, March 2, 10:04 AM

Lo "storytelling": come la narrazione delle storie da parte dei clienti può far crescere la brand awareness e ampliare il bacino degli acquirenti sicuri, non potenziali, perché niente è più evocativo e origine di fiducia del venire a conoscenza del vissuto altrui!! 

Rescooped by Marco Gabrielli from Internet Marketing Strategy 2.0
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Why Storytelling Is The Future of Marketing


Via Robin Good
Marco Gabrielli's insight:

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Imc Csu's curator insight, October 5, 2013 8:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 2:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 10:10 AM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Rescooped by Marco Gabrielli from Content Marketing & Content Strategy
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Storytelling aziendale | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Stefano Principato
Marco Gabrielli's insight:

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

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Angela Heath's curator insight, September 11, 2013 5:38 AM

Content will make a brand.  Content is still king.

Level343's comment, September 17, 2013 10:14 AM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 10:15 AM
Marco, grazie a lei :-)