"I love the show, "How I Met Your Mother" for a lot of reasons. I love that it doesn't paint marriage as a death sentence, I love that they balance reality with ridiculousness, and I love that they plant a dozen Easter eggs every season.
But most of all I love they way they tell a story. Not just the big, overarching story of how he met his wife (which we are just barely getting to, eight seasons in), but the little stories, the ones encapsulated in a season, or a few episodes, or sometimes in a single episode. I've been watching the entire show, from the beginning, and I've collected some storytelling tips." Read the full article to find out details about:- Don't start at the beginning- Skip over the stuff that sucks- Some details aren't important- Give your characters genuine flaws- Tie it all to the main conflict- Be consistent- Make your character do something stupid- Give your character a rich backstory, but don't talk about it until it matters- Motivations are important- And motivations sometimes change
"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?
Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."
Read the full article to find out:
- how you can add milestones to your organizations Facebook page
Retellable stories - they’re the things we remember!
"Because for all the massive investment of time and money in social media in the past 10 years, we’ve invested much less in the original social media: the stories we tell and retell, person-to-person, in interviews, in cafes and restaurants, and in meetings. This social media is at the foundation of our relationships, and at the foundation of our organizations."
Read the full article to find out more about these seven simple steps to make your stories retellable:
"The noise around data has become deafening but what does it mean for those who want to understand more, harness its power but have not got time to learn statistics, clustering algorithms or other intense technical ideas?"
Read the full article to find out more about these 8 basic steps that you can take to improve your data literacy and use it in your creative work.
What is "the value of illustrative lessons and design-based investigations...using one's visual imagination to approach educational problems (whether historical, literary, mathamatical, or scientific) can yield tremendous dividents in student collaboration and engagement."
This post explores visual thinking with an excellent video by Sean Kelly called "Visual Thinking: Writing with Pictures" (which is worth the 3 minutes it will take to watch it). As always there are great resources, in this case looking at mind mapping. And to show both sides of this story you will also find a link to an article 'Data Visualization: It's Pretty, But Is It Useful?'
A great post to gather ideas about visual thinking!
"This post is adapted from the presentation I give when I speak at schools. I added this topic to my presentation after I started receiving a good many emails from students telling me theywanted to write a story, but had trouble coming up with an idea that was fresh and interesting.
If you're a writer just starting out, that can be really tough. I know it was for me. It took meyears to separate my ideas from the books I read, to move into a place where my inspiration became original and personal, instead of just me recycling the stories and characters I read about. This isn't a bad thing--this imitation of other writers. It's how we learn, and I believe most writers start off that way."
Read the full article to find out how to utilize these four places where inspiration might strike:
"Every one of us has a story to tell. But not to sell. Selling your story requires a few additional considerations, aside from simply wanting to tell it. Selling your story means finding that message, meaning, or lesson that can be drawn from it to inform, inspire, and educate others, often causing them to respond to a particular call to action."
So if you are considering turning your life story into a book that earns your business money, read the full article to find out more about these questions to ask before moving forward:
1. Am I writing this book for the reader?
2. Am I willing to invest money in this project?
3. Am I open to feedback or advice?
4. Do I have at least one other avenue where I share my authority
5. Will I craft a product that encourages readers to engage with me further?
"In my new book, True Story: How to Combine Story and Action to Transform Your Business [Ty Montague], I call these new companies storydoing companies because they advance their narrative through action, not communication. Storydoing companies — Red Bull, TOMS shoes, Warby Parker, and Tory Burch, for example — emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative by lighting up the medium of people. What I mean by this is that when people encounter a storydoing company they often want to tell all their friends about it. Storydoing companies create fierce loyalty and evangelism in their customers. Their stories are told primarily via word of mouth, and are amplified by social media tools.
So how do you know a storydoing company when you see one? These are the primary characteristics:
- They have a story
- The story is about a larger ambition to make the world or people's lives better
- The story is understood and cared about by senior leadership outside of marketing
- That story is being used to drive tangible action throughout the company: product development, HR policies, compensation, etc.
- These actions add back up to a cohesive whole
- Customers and partners are motivated to engage with the story and are actively using it to advance their own stories"
Read the full article to see research results on the difference between storytelling and storydoing companies.
For some, storytelling doesn’t come naturally. Read the full article to find out more about these four tips from storytelling expert Paul Smith on how to get started building a repertoire of quality stories you can use when you need them:
"Before you craft your story, ask yourself: “Who is my audience and what is my goal in engaging them?”
While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. Read the full article to find out why, too often, company stories come across as dry and flat because they fall prey to these seven deadly sins:
Innovation depends on storytelling: leaders need to create stories and use themes that motivate, stories provide key frameworks that give direction to innovative processes and create an emotional background that give people a reason to participate...
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