Storytelling and brands
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Rescooped by Sophie Roulet from Content Curation
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Le luxe et le digital sont faits l’un pour l’autre – Partie 2/2 | MY DIGITAL LUXURY GALAXY

Le luxe et le digital sont faits l’un pour l’autre – Partie 2/2 | MY DIGITAL LUXURY GALAXY | Storytelling and brands | Scoop.it
La façon dont les réseaux sociaux influencent positivement les marques de luxe et l'avenir du mobile pour ce secteur.

Via Raphaël Malka, Sophie Roulet
Sophie Roulet's insight:

 article intéressant  au sujet de l'importance des réseaux sociaux pour la pérennité des marques de luxe, mais aussi  au sujet d'autres leviers tel que la vidéo pour mettre en scène son univers de marque!

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Rescooped by Sophie Roulet from Qualitative Marketing
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The Importance of Social Media Storytelling - The YOakleyPR Blog

The Importance of Social Media Storytelling - The YOakleyPR Blog | Storytelling and brands | Scoop.it
Do public relations practitioners understand the role storytelling plays in brand management? Share positive examples of engagement via storytelling.

Via Hirinuca
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Rescooped by Sophie Roulet from Narratology & Narremes
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Applied Storytelling: Brand development, architecture, communication strategy, messaging, social media strategy, and design management for companies, products, and brands.

We are a leading independent brand consultancy. We focus exclusively on building and managing brands at every stage. We work for leaders and innovators across business categories.

Via John Randall
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Scooped by Sophie Roulet
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Craig Harris - Managing Director of Digital StoryTelling Collective

Craig Harris gives a brief insight into the world of the Digital Storytelling Collective. The Digital Storytelling Collective is a new generation inbound mar...
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