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Rescooped by Erik Mathlener from How to find and tell your story
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5 Steps to Amazing Storytelling in Face-to-Face Marketing | Business 2 Community

5 Steps to Amazing Storytelling in Face-to-Face Marketing | Business 2 Community | Storytelling! | Scoop.it

"The infographic below provides some tips for getting started on successfully telling your story for next high-impact face-to-face event."

 

Read the full article to see a larger version of the infographic that describes these 5 tips to help you tell a story:

What's the challengeAnswer the WIIFMIdentify the villainGenerate actionBeat the bad guys!
Via Kim Zinke (aka Gimli Goose)
Erik Mathlener's insight:

Mooi overzicht dat je kunt gebruiken om inspiratie te krijgen je eigen bedrijfsverhaal te maken.

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Rescooped by Erik Mathlener from How to find and tell your story
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5 Steps to Amazing Storytelling in Face-to-Face Marketing | Business 2 Community

5 Steps to Amazing Storytelling in Face-to-Face Marketing | Business 2 Community | Storytelling! | Scoop.it

"The infographic below provides some tips for getting started on successfully telling your story for next high-impact face-to-face event."

 

Read the full article to see a larger version of the infographic that describes these 5 tips to help you tell a story:

What's the challengeAnswer the WIIFMIdentify the villainGenerate actionBeat the bad guys!
Via Kim Zinke (aka Gimli Goose)
Erik Mathlener's insight:

Mooi overzicht dat je kunt gebruiken om inspiratie te krijgen je eigen bedrijfsverhaal te maken.

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Rescooped by Erik Mathlener from How to find and tell your story
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Copywriting and Storytelling: Essential Reading and Resources | CopyRanger

Copywriting and Storytelling: Essential Reading and Resources | CopyRanger | Storytelling! | Scoop.it
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

 

Read the full article for an extensive list of essential reading and resources from categories like:

- Copywriting and Storytelling Articles/Links

- Copywriting and Storytelling Books

- Courses and other Products

- Audio/Podcasts


Via Kim Zinke (aka Gimli Goose)
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Karen Dietz's curator insight, March 14, 2013 8:54 PM

Fellow curator Kim Zinke for How To Find And Tell Your Story here at Scoop.it found this piece and I thought you all might want to have this list to explore too.


Some of the articles in the list I've curated. Some books I've referenced. Some pieces are new to me. I'm not sure of the quality of all of them but I think they are worth checking out. A bunch are from the screenwriting or fiction world, but hey -- those can be really useful in biz storytelling.


So we will have fun exploring. 


I've seen some posts lately from other curators that I'm going to bring your way in the next day or too. Still trying to catch up after a death in the family on top of work and teaching. My apologies for being so far behind.


And thank you to Kim for this article!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Debby McKinney's comment, March 15, 2013 9:01 PM
We all need to tell our story in a compelling way ... looking forward to reviewing the info ... Coach Debby McKinney
Karen Dietz's comment, March 16, 2013 7:47 PM
Hope you find some goodies Debby! Have a great weekend.
Scooped by Erik Mathlener
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Een nieuw probeerseltje

Dit lijkt een soort paper.li te zijn. Ik ben benieuwd of het iets bruikbaars is. Zo niet, dan was dit de enige editie. Wacht en zie.

Groeten,

Erik.

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Rescooped by Erik Mathlener from How to find and tell your story
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Write powerful B2B content using storytelling techniques | Polaris PR Inc

Write powerful B2B content using storytelling techniques | Polaris PR Inc | Storytelling! | Scoop.it

If you’re a B2B media relations pro, there are six dreaded words you hear far too often from new clients: “We don’t have any case studies.”

 

Read the full article to find out how to create an engaging and entertaining case study using storytelling best practices which include telling a story, a hero, a conflict, and a resolution.


Via Kim Zinke (aka Gimli Goose)
Erik Mathlener's insight:

De 12 verhaalfases van Campbell - vertaald naar zakelijke casus. Interessant. Klopt niet helemaal, maar wel mooi gedaan.

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Kim Zinke (aka Gimli Goose)'s curator insight, June 5, 2013 8:35 PM

Be sure to click on the infographic in the article.  It will take you to Content Bridge's website.  Here you can find another related page 

http://contentbridge.ca/example-of-using-storytelling-techniques-in-a-customer-case-study/

Rescooped by Erik Mathlener from How to find and tell your story
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Ten Ways to Tell Great Leadership Stories | CIO Insight

Ten Ways to Tell Great Leadership Stories | CIO Insight | Storytelling! | Scoop.it

“Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire” author Paul Smith explains that you don't need the charisma of a movie star to tell stories that "touch, teach and motivate" your department or even your entire company.

 

1) Don't Hide Behind PowerPoint

2) Violate the Assumptions of Your Audience

3) Be Honest About Your Failures

4) Focus on What's Happening Around You

5) Probe Your Past

6) Collect Stories

7) It's OK to Borrow

8) Assemble a Database

9) Make Your Stories Timeless

10) Use Your Pulpit

 

For even more information, see Kathy Hansen's multi-post Q&A with Paul Smith

http://astoriedcareer.com/2012/08/q-and-a-with-a-story-guru-paul-4.html


Via Kim Zinke (aka Gimli Goose)
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Rescooped by Erik Mathlener from The Art of Storytelling
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World Storytelling day / Wereldverteldag 2012

En wie zien we daar nu ineens in dit filmpje verschijnen? Ons eigen erelid van de Vertelplantage.


Via Heidi Dahlsveen
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