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Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.
tool for animated storytelling
This is a real find. The free version looks powerful enough for many small businesses to use without having to upgrade to a premium package.
Nik Peachey's insight:
This looks like an impressive way to create instructional video for free.
Websites & mobile apps for digital storytelling, such as Toontastic, VoiceThread, StoryKit, Xtranormal, Puppet Pals, Pixton, Storybird, Comic Master, etc.
Just for kids? Maybe not. We all have a story to share. Who is building the platform where we can upload stories from all these apps?
Another great collection of tools and ideas for storytelling digitally.
In his brilliant pitch for Kodak's slide machine, Mad Men's Don Draper teaches you an important lesson about how to speak about your product, cause or idea.
For anyone who's ever pitched a product or prospect, spoken to an audience, reached out to a group of employees, this powerful post reminds us that it's the story and not the features that carry the day. great post from media training expert Brad Phillips and a moving clip from a great TV show-Mad Men.
Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors.
I'm amending my review here based on new information that the author of this article, Ty Montague, has been sharing in the many comments he is receiving to his blog post. My edits are in italics and bold.
Well, here is an interesting article that is focused on several issues:
I applaud all three! It means we are maturing as a field.
Regarding #1, the author (Ty Montague) narrowly distinguishes between storytellers and storydoers, defining storydoers as those companies that "emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative..."
Hmmm -- that still frames storytelling as market output and leaves out leadership, culture, customer and staff engagement, knowledge transfer, etc. So in the end, he is still talking about different kinds of marketing: story that is messaging (telling) and story that is tied to both marketing and product development (doing).
Actually, Ty and his co-horts do name corporate integration of storytelling into other areas of business activity as one of their criteria. They struggled with how to find out of a company was actually walking their talk, or just using stories in their marketing. If you read the comments below the blog post you will gain additional insights into this issue and what they tried to do.
But it's a start and a valuable distinction! But we need to go further in the 'walk your talk' kind of authentic storytelling we are looking for to include the pieces he left out.
And I'll be picky again -- no company has one story as is mentioned here. It's a network of stories instead, which creates a story field that staff and customers interact with. How you think about story will frame the results you get.
The stats are pretty interesting. The author used social media shares, business growth rate, and financial share price to see if storydoing companies fared better than storytelling companies. I'll let you see the results for yourself!
The only other sentence that gave me pause in the article were the several references to "lighting up the medium of people." Are people a medium now? I thought we were just people. Set me straight if I read this wrong and don't understand!
Despite my nit-picks, this is a really great article because of the author's attempts to make distinctions, measure, and evaluate. And the results are exciting. We need more like it!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Did you ever ask yourself why the best Priests or Ministers are the best? In my opinion it is because they use the art of the story to reach people. To make them remember. I also think we all have the heart of a child and we learn best using as many of our senses as we can. This storyteller storydoer technique is powerful and very useful in marketing. I especially like the TARGET commercials. What are your favorites and examples of the story?
I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.
Michelle Lhooq: 'The increased predominance of mobile devices—not to mention our clingy dependence on them—has sparked a boom of ambitious apps for phones and tablets that are case studies for storytelling in the “digital age.”'
With a considerable (and thankful) push from the Gaming industry ...
Video game control, GPS tracking, and a zombie themed storyline combine to create a new way of participating in narrative.