An un-scientific, non-comprehensive, and not-at-all objective overview of the rise of collaborative storytelling.
Read the full article to find out more about:
definition - serial, parallel, storyworlda century of collaborative storytelling - comic books, tv, RPGs, internet, technologyrecent examples - Heroes, 1632, Bar Karma, Tiki Wiki Fikimore encouraging signs - Worldbuilder, Kindle Worlds, Theatricswhat this means for content producers - questions about creative, legal, operations
Via Kim Zinke (aka Gimli Goose)
“The art of storytelling can drive change.” — Richard Branson Stories have the power to inform, illuminate, and inspire. But why is storytelling so effective and how can you apply this invaluable skill in your business and your life?
There are two important parts of delivering a message: the delivery and the message. If one is a dud, it doesn’t matter how good the other one is. You wouldn’t read a story if it was printed underneath a bus, and the most atrocious film in the world is still a car-crash if played on an IMAX cinema. The same applies to your brand storytelling, you can have the most heartwarming and engaging campaign in the world, but if it’s not delivered effectively your time and money has been wasted. You wouldn’t want to spend months creating an incredible story only for nobody to hear it, would you? Every day there are brands who do this by not thinking carefully about how to present their message to their audience. An intelligent delivery strategy will make it easier for people to hear the story you want to tell, optimizing your chances of turning them into customers. Here’s how to ensure that the story your brand is telling doesn’t get missed...
Now bloggers can embed Getty Images free in their blog posts.
Mercedes RamírezRuiz's insight:
Buena movida de Getty Images... Nunca ha habido excusas para copiar imágenes sin el correspondiente derecho de uso, sea en Copyright o Copyleft. Pasos como el que está dando Getty hacen aún más fácil publicar correctamente, respetando autorias. De paso con las ventajas de ser el catálogo más amplio del mundo.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.