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Storytellers and Service Providers: Re-imagining the Publisher Paradigm
My Advice for Inc Magazine, based on extensive research on media technologies, ethonomics, and new publishing models
Curated by David Boyle
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Creating Shared Value - Harvard Business Review

Creating Shared Value - Harvard Business Review | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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How Top Brands Win at Content

How Top Brands Win at Content | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
American Express, Degree and eBay share what they've learned acting as publishers.
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Publishers Push into Agency Turf

Publishers Push into Agency Turf | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Brands are increasingly turning to publishers, not their agencies, to produce sponsored content.
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The Banner Industrial Complex Under Threat

The Banner Industrial Complex Under Threat | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
There's growing discontent from digital media's main constituencies around the banner. This could spell trouble for online advertising's many intermediaries.
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David Boyle's comment, March 6, 2013 11:27 AM
"Advertisers no longer want to be stuck in the banners and boxes"- Evan Hansen; ex-CEO of Wired.
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Publishers See Mobile Measurement Gap

Publishers See Mobile Measurement Gap | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Many publishers have a new beef with Internet traffic measurement as their audiences move to new platforms.
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David Boyle's comment, March 6, 2013 11:27 AM
with new screen sizes, the denial of counting international audiences, and other various issues, it is becoming harder and harder for publishers to please advertisers
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What’s More Important: Native Ads or Programmatic Buying?

What’s More Important: Native Ads or Programmatic Buying? | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Publishing execs from Reuters, Technology Review, The Weather Company and others weigh in.
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Impact x

Impact x | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Big News on ImpactX. Includes blogs, news, and community conversations about ImpactX.
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Forbes: Find More brandvoice To Follow

Forbes: Find More brandvoice To Follow | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Recommended following for Forbes brandvoice
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Hacks and Hackers

Hacks and Hackers | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Gawker is betting its future on affiliate links mixing "commerce journalism" with content. The Atlantic has posted ads for Scientology almost indistinguishable from its own reporting. As adv
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Snow Fall: The Avalanche at Tunnel Creek

Snow Fall: The Avalanche at Tunnel Creek | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Fresh powder beckoned 16 expert skiers and snowboarders into the backcountry. Then the snow gave way.
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How Virgin Mobile Fell in Love with Content

How Virgin Mobile Fell in Love with Content | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The mobile service brand holds weekly editorial meetings at BuzzFeed to unlock the secrets (and data) behind shareable content.
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How Virgin Mobile Fell in Love with Content

How Virgin Mobile Fell in Love with Content | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The mobile service brand holds weekly editorial meetings at BuzzFeed to unlock the secrets (and data) behind shareable content.
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Where is the Web Going? | Nir and Far

Where is the Web Going? | Nir and Far | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
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David Boyle's curator insight, February 19, 2013 1:59 PM

As user ability to create becomes easier, so does it to hook them into a predetermined company culture 

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Digital Newfronts Could Rake In $1 Billion In Ad Deals | Digital - Advertising Age

Digital Newfronts Could Rake In $1 Billion In Ad Deals | Digital - Advertising Age | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
this year, agency execs expect the digital upfront to cross $1 billion, partly as a hedge against shrinking ratings and higher prices in the tv market.
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5 Tools to Research the Demographics of Your Twitter Followers

5 Tools to Research the Demographics of Your Twitter Followers | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Included are some great apps that will let you get the proper stats to start engaging your Twitter followers in a real and very dynamic way.

Via Cendrine Marrouat - SocialMediaSlant.com, David Boyle
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 8, 2013 2:21 AM

A great list of tools to check out:

 

- SalesForce Marketing Cloud

- SoDash

- BirdSong

- KnowYourFollowers

- Ad.ly

 

Have you used any of them? 

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Cracked Tears Down Editorial, Advertising Wall

Cracked Tears Down Editorial, Advertising Wall | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The Demand Media property deploys its editors to work directly with advertisers on sponsored content.
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4 Ways Publishers Are Winning With Digital Subscriptions

4 Ways Publishers Are Winning With Digital Subscriptions | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
We spoke with four different publishers about their current and upcoming digital subscription strategies.
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AOL Advertising | Platforms/Social

Make your brand part of the conversation.
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HuffPo’s Twist on Sponsored Content

HuffPo’s Twist on Sponsored Content | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The Huffington Post is trying to help brands navigate through social media by providing a real-time platform to publish branded content.
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Publishers Push into Agency Turf

Publishers Push into Agency Turf | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
Brands are increasingly turning to publishers, not their agencies, to produce sponsored content.
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How Virgin Mobile Fell in Love with Content

How Virgin Mobile Fell in Love with Content | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The mobile service brand holds weekly editorial meetings at BuzzFeed to unlock the secrets (and data) behind shareable content.
more...
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The Atlantic's Magazine Content Comes to iPhone

The Atlantic's Magazine Content Comes to iPhone | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
If you've ever wished you could read stories from The Atlantic's print edition on your iPhone, you're finally in luck. The Atlantic announced Friday that it has updated its iPho...
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The New York Times’ Plan to Save the Banner Ad

The New York Times’ Plan to Save the Banner Ad | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The Idea Lab is breaking the mold of ad units by repurposing technology used to modernize storytelling in the newsroom.
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An Alternative to Online Ads That Distract - Advertising

An Alternative to Online Ads That Distract - Advertising | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
The company AdKeeper has created a button for viewers can click to save online ads for viewing at a later time.
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5 Ways Minimum Viable Products Can Build Your Brand and Save you Money

5 Ways Minimum Viable Products Can Build Your Brand and Save you Money | Storytellers and Service Providers: Re-imagining the Publisher Paradigm | Scoop.it
A Minimum Viable Product (MVP) is a fully functional product that only focuses on the core elements before adding in all the surrounding features. If you have an idea for a shop, just create the sh...
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