How To Increase Your Conversions With Narrative Web Forms | storytales | Scoop.it

I came away from this article thinking that a fundamental key to successfully implementing narrative forms would be: keep the surrounding narrative brief and ruthlessly devoid of fluff.

 

The balance between making something more fun and keeping it useful can be a delicate one. Making the user wade through what the author considers entertaining in order to perform a multi-step mandatory task could really kill the experience.