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Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.
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I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this.
Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.
So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity. Simplicity does not mean removing features, benefits, or services from your product. It means distilling what's most important about those features, and explaining them in the fewest words possible. Go ahead, write yours down, and get busy crossing things out."
That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.
Read more about how to go for simplicity.
Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it