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Five ways to create effective transmedia stories

Five ways to create effective transmedia stories | storytales | Scoop.it
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."

On purely technical terms, he's right: A single story can be told around the world instantaneously in various media. Examples abound: Wieden & Kennedy's Old Spice campaign with its use of online video, TV spots, and social media; the use of games and live events for The Dark Knight; and the sprawling epic that was BMW's The Hire. Weiler himself identified other tools in the transmedia arsenal: geolocation and the improving technology of near field communications.
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China Miéville: Writers should welcome a future where readers remix our books

China Miéville: Writers should welcome a future where readers remix our books | storytales | Scoop.it

Novelist says anti-piracy measures mooted for literature are "disingenuous, hypocritical, ineffectual" and "artistically philistine".


Via Binary Racoon
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Cory Doctorow: Where Characters Come From

Cory Doctorow: Where Characters Come From | storytales | Scoop.it

As a writer, I know that there’s a point in the writing when the engine of the story really seems to roar to life, and at that moment, the characters start feeling like real people.

 

When you start working on a story, the characters are like finger-puppets, and putting words into their mouths is a bit embarrassing, like you’re sitting at your desk waggling your hands at one another and making them speak in funny, squeaky voices. But once those characters ‘‘catch,’’ they become people, and writing them feels more like you’re recounting something that happened than something you’re making up.

 

This reality also extends to your autonomic nervous system, which will set your heart racing when your characters face danger, make you weepy at their tragedies, have you grinning foolishly at their victories.


Via Gregg Morris
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Five ways to create effective transmedia stories

Five ways to create effective transmedia stories | storytales | Scoop.it
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."

On purely technical terms, he's right: A single story can be told around the world instantaneously in various media. Examples abound: Wieden & Kennedy's Old Spice campaign with its use of online video, TV spots, and social media; the use of games and live events for The Dark Knight; and the sprawling epic that was BMW's The Hire. Weiler himself identified other tools in the transmedia arsenal: geolocation and the improving technology of near field communications.
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22 Rules to Phenomenal Storytelling [Infographic]

Former Pixar storyboard artist Emma Coats originally tweeted these rules: a mix of things she learned from directors and coworkers at Pixar, when listening to writers and directors talk about their craft, and via trial and error in the making of her own films.


Via Karen Dietz
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | storytales | Scoop.it

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea or personal brand is dead on arrival. Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.

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ReCourses: Storytelling and Real Storytelling

There's a lot of talk about storytelling going around these days. Over the past several years, this timeless and infinitely familiar craft has become somewhat of a darling in the corporate world, with more and more companies looking to use storytelling in their communications and branding efforts.

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Evil Genius Plots to Blow Up the Comics Universe [#Transmedia]

Evil Genius Plots to Blow Up the Comics Universe [#Transmedia] | storytales | Scoop.it

Scott Thill:  '“Anyone who loves comics and sees them as a vital art form capable of telling unique and challenging stories must recognize that [the industry's] business corpse has to be put out of its misery so a new one can be built,” said Pizzolo, a publisher and filmmaker who has been busy engineering the transmedia spine that will take comics into the future' ...


Via The Digital Rocking Chair, Binary Racoon
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Twitter: TV Book

Twitter: TV Book | storytales | Scoop.it

Twitter launches "TV Book" for producers, writers, researchers, marketers, execs, etc.

 

Free download: http://tweet.twitter.com/TVbook

 

#socialTV

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The Weyland Corporation

The Weyland Corporation | storytales | Scoop.it
The Weyland Corporation is currently seeking investors for several classified projects. Visit https://www.WeylandIndustries.com and sign up to learn more about these opportunities today.
silkblade's insight:

Worldbuilding exercise turned corporate website for the film Prometheus. Guy Pierce as Peter Weyland's TED talk from the year 2023 is a highlight https://www.youtube.com/watch?v=lpYUW0ekPSA

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Geeking Out About Storytelling with Joss Whedon

Geeking Out About Storytelling with Joss Whedon | storytales | Scoop.it

Joss Whedon is a cult icon and a mainstream creator (with an) ability to create addictive stories that leave you desperate to know what happens next.

 

We were lucky enough to spend some time chatting with Whedon at Comic Con, so we asked him some geeky questions about storytelling.

 

Here's what he told us.

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Distill Your Message to as Few Words as Possible

Distill Your Message to as Few Words as Possible | storytales | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 


Via Barb Lack, Jeff Domansky, Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Increase Your Conversions With Narrative Web Forms

How To Increase Your Conversions With Narrative Web Forms | storytales | Scoop.it

I came away from this article thinking that a fundamental key to successfully implementing narrative forms would be: keep the surrounding narrative brief and ruthlessly devoid of fluff.

 

The balance between making something more fun and keeping it useful can be a delicate one. Making the user wade through what the author considers entertaining in order to perform a multi-step mandatory task could really kill the experience.

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Lessons from the Future of StoryTelling summit (Wired UK)

Lessons from the Future of StoryTelling summit (Wired UK) | storytales | Scoop.it

Who says a conference, like a university course, can't be flipped? At the Future of StoryTelling event last month in New York, delegates were given homework to complete before they had even arrived at the venue -- and instead of standard keynotes or panels, they sat in groups to discuss their studies.

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