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This topic page will demonstrate to you how the right communication strategies can make your brand shine.
Curated by Andrea Corry
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How an Indian IT Consultant Became a Dutch Soccer Star on Twitter

How an Indian IT Consultant Became a Dutch Soccer Star on Twitter | StoryLive | Scoop.it
Twitter and sports: Bringing the world closer together, one case of mistaken identity at a time.
Andrea Corry's insight:

It's interesting what can happen when people confuse you with a soccer star on Twitter....

 

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When Following Breaking News, Why it Helps to Think Like a Journalist

When Following Breaking News, Why it Helps to Think Like a Journalist | StoryLive | Scoop.it
Andrea Corry's insight:

Thinking like a journalist can make a huge difference in helping us understand the world versus being bombarded by hearsay, gossip, rumors...a bunch of noise. 

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MSLGROUP Storytelling

Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories ...youtube.com
Andrea Corry's insight:

Stories are more powerful than logic because they build emotional connections in the brain. Neurological research says that our brains look for the story to make sense of the world. 

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How To Know If You’re Working With Mammals Or Reptiles (And Why It Matters To Your Creativity)

How To Know If You’re Working With Mammals Or Reptiles (And Why It Matters To Your Creativity) | StoryLive | Scoop.it
Can you pick out the reptiles in your workplace (And no, not the ones who do finger pistols and prey on interns)?
Andrea Corry's insight:

If we feel safe we can be prosocial, creative, connected and mammalian -- we can shed that reptilian skin. 

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40 per cent of people find out about new apps through word of mouth, says Forrester report

40 per cent of people find out about new apps through word of mouth, says Forrester report | StoryLive | Scoop.it
More than 40 per cent of European smartphone owners learn about apps through word of mouth while around six in 10 find new apps through...
Andrea Corry's insight:

It's interesting to hear about what the Forrester report says about word of mouth as a key way for European smatphome owners to learn about new apps. 

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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | StoryLive | Scoop.it
This article has been ranked #1 on all of Forbes and has
Andrea Corry's insight:

It looks like we're in a renaissance. Old school PR, your ability to be effective with social media and great content is what will make a difference to getting the word out about your brand. 

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Martin (Marty) Smith's curator insight, April 18, 2013 10:48 AM

SEO's "Death" Exaggereated, But Different
I agree and disagree with Forbes most popular article. SEO in the old "over optimized" way we practiced SEO is dead. Creating SEO for your content marketing via the advanced techniques of siloing, bottling and preventing PR bleed is even MORE important in a post Panda world. 

Don't toss baby and bathwater. Real content in a well structured keyword silo with grerat social shares will outperform the same content without the very technical SEO championed by Bruce Clay, Russell Wright and yours truly (I studied wtih Bruce Clay like Russell Wright :). 

Advanced SEO: Bleeding, Bottling and Siloing
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  

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35 Vintage Tech Ads | Bluefaqs

35 Vintage Tech Ads | Bluefaqs | StoryLive | Scoop.it
Andrea Corry's insight:

When you see these ads you realize just how far technology has come....

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Gordon Ramsay's ultimate recipe for business

Gordon Ramsay's ultimate recipe for business | StoryLive | Scoop.it
Scottish chef Gordon Ramsay (R) and Italian chef Davide Oldani (L) chat before a cooking class at the Castel Monastero in Siena, ItalyI'd never watched Gordon Ramsay's shows until three weeks ago.
Andrea Corry's insight:

A good communications strategy has to have its share of simple Broccoli Soup....love this article that reminds us the value of keeping it simple. 

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Arabella Santiago's curator insight, April 4, 2013 5:12 PM

With all matters of life and business, it's best to K.I.S.S. 

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Jonah Berger Explains How A $50k Salary Is More Desirable Than $100k

Jonah Berger Explains How A $50k Salary Is More Desirable Than $100k | StoryLive | Scoop.it
In Fast Company’s April issue, we’ll profile Jonah Berger, the 32-year-old Wharton professor who has become one of the world’s foremost experts on what goes viral and why.
Andrea Corry's insight:

Jonah Berger reads why calling the perks "premiere executives" get (which he says is "slightly" better than premiere) really makes a difference. He also explains how game mechanics can make a difference to your brand performance. Listen to the excerpts from his book, "Contagious"

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Public Relations: Coming to a B-School Near You

Public Relations: Coming to a B-School Near You | StoryLive | Scoop.it
The Public Relations Society of America is trying to bring corporate communication and reputation management into the MBA curriculum, where a new study suggests it's sorely lacking
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What’s in an Ad: 5 Ways to Protect Your Computer from Malvertisements

What’s in an Ad: 5 Ways to Protect Your Computer from Malvertisements | StoryLive | Scoop.it
Andrea Corry's insight:

With malware showing up in online ads, it's important not to be too click happy....and that's also all the more reason to have other tactics like PR, social media, traditional advertising and Guerilla Marketing tactics in your marketing communications arsenal. People are now becoming wary of clicking on even legitimate online ads for fear that they could be nefarious.

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Fortune 500's Twitter, Facebook Efforts Soar; Blogging? Not So Much - PR News

Fortune 500's Twitter, Facebook Efforts Soar; Blogging? Not So Much - PR News | StoryLive | Scoop.it
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | StoryLive | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
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6 Top Takeaways From Forrester's Forum For Marketing Leaders - Forbes

6 Top Takeaways From Forrester's Forum For Marketing Leaders - Forbes | StoryLive | Scoop.it
MarketingProfs.com (subscription) 6 Top Takeaways From Forrester's Forum For Marketing Leaders Forbes Last week I participated in Forrester's Forum for Marketing Leaders with the theme “Create Brand Advantage with Perpetually Connected Customers.”...
Andrea Corry's insight:

Here are some great practical tips from the experts about how you can Create Brand Advantage

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Twitter Partners With BBC America to Promote Branded Videos

Twitter Partners With BBC America to Promote Branded Videos | StoryLive | Scoop.it
Twitter will work with BBC America to promote branded videos tied to shows, the first time the social network has done this for scripted TV programs.
Andrea Corry's insight:

BBC is parterning with Twitter. It's interesting how social media and traditional media are joining forces. 

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Harrowing Images, Video of Texas Blast Emerge on Social Media - Wall Street Journal (blog)

Harrowing Images, Video of Texas Blast Emerge on Social Media - Wall Street Journal (blog) | StoryLive | Scoop.it
Harrowing Images, Video of Texas Blast Emerge on Social Media
Wall Street Journal (blog)
Ultimately, city authorities began turning away outside offers of police, fire and emergency search-and-rescue personnel because of concerns about overcrowding.
Andrea Corry's insight:

Just absolutely terrible to hear about this disaster!!! But the outpouring of support and offers of help for local officials/authorities (thanks to social media) reminds me that tech helps people come together, connect and help one another in the face of adversity.  

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Everything Blogging

Everything Blogging | StoryLive | Scoop.it
The Benefits of #GuestBlogging: 8 Ways to Boost Brand Awareness & Discover New Trend. (The Benefits of #GuestBlogging: 8 Ways to Boost Brand Awareness & Discover New Trend.
Andrea Corry's insight:

This reminds us of the many reasons why guest blogging is so valuable. 

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Seth Godin: How to get your ideas to spread

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spe...
Andrea Corry's insight:

This is great insight about how to get your ideas to spread -- Seth tells an interesting story about how sliced bread got so popular. 

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Ask The Expert: Marketing & PR Tips For Seasonal Brands | TransWorld Business

Ask The Expert: Marketing & PR Tips For Seasonal Brands | TransWorld Business | StoryLive | Scoop.it
Bollare Communications Founder Alle Fister shares tips on spreading the word on summer-focused brands and other seasonal lines.
Andrea Corry's insight:

There is a lot to learn from seasonally-oriented brands -- great food for thought in planning your overall PR strategy -- even for technology and less seasonally focused companies. 

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What we can learn about innovation from a teen millionaire

The bigger the corporation, the less the innovation."
So I was told by Nick D'Aloisio, who made headlines last week for becoming a teenage multimillionaire when he sold Summly, his story
Andrea Corry's insight:

Interesting look at the next generation of innovators -- what characteristics they possess...

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Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models - Forbes

Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models - Forbes | StoryLive | Scoop.it
The evolution of the newsroom continues. (Credit: Gimme Rewrite, Sweetheart... Tales from the Last Glory Days of Cleveland Newspapers, by John H.
Andrea Corry's insight:

Interesting perspective from Lewis DVorkin on digital journalism's effect. 

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Keep America Beautiful Turns to Social Media - New York Times (blog)

Keep America Beautiful Turns to Social Media - New York Times (blog) | StoryLive | Scoop.it
Keep America Beautiful Turns to Social Media
New York Times (blog)
A nonprofit organization founded in 1953 is turning to social media to amplify its voice among consumers interested in causes like helping the environment.
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An Emerging PR Trend: Content PR Strategy & Tactics

An Emerging PR Trend: Content PR Strategy & Tactics | StoryLive | Scoop.it
Content PR.  You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year.  But what is content PR?  To discover the answer, we ...
Andrea Corry's insight:

PR is all about an ongoing effort -- this has always been true -- but it is even more the case now, with the rise of content PR.

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Agency Hires Interns Based on Brand Ideas for Twinkies

Agency Hires Interns Based on Brand Ideas for Twinkies | StoryLive | Scoop.it
Minneapolis-based ad agency Campbell Mithun will hire its "Lucky 13" summer interns by asking for their ideas on how to best re-engage the Twinkies brand with consumers. The age...
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Is Search About to Take a Backseat to Social for Publishers?

Is Search About to Take a Backseat to Social for Publishers? | StoryLive | Scoop.it
With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search.
Andrea Corry's insight:

Tracking content that is shared the most on social media channels should be a key part of your PR and marketing strategy. 

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