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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
Curated by Jim Signorelli
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Is your brand enticing customers or empowering them?

Is your brand enticing customers or empowering them? | StoryBranding: How brands can embrace the power of story | Scoop.it

Not too long ago, a well-known fast food restaurant chain ran commercials with the tagline,   "Good Mood Food." The implied promise was that unlike other fast food restaurants, this one would make us feel good. Unfortunately, when this campaign was running, Consumerist.com, in a survey of 115,000 consumers, rated it among the worst commercials in America....read more.

Jim Signorelli's insight:

Your brand's best point of difference is its point of view. In essence, it is your brand's story.  

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Hey There! I'm Terrific -

Hey There!  I'm Terrific - | StoryBranding: How brands can embrace the power of story | Scoop.it

"Story logic provides an important remedy for advertising at a time when consumer skepticism and distrust are mounting. We were humans before we became consumers. As humans, we naturally gravitate to stories and the ideas,experiences and lessons with which they invite us to participate."

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What is "StoryBranding" and how is it different from storytelling?

This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta...
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Parker Donat's curator insight, April 9, 2013 3:39 PM

As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness. 

 

It's not about how much money you have, it is about how good your story is for me to buy your product or service.  

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building a brand through story | Storyati Blog

building a brand through story | Storyati Blog | StoryBranding: How brands can embrace the power of story | Scoop.it

A Branding Lesson from George Orwell:

 

What George Orwell says about "best books" has profound significance for "best brands." 

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