Infographic that explains the importance of content marketing in B2B marketing.
Jim Signorelli's insight:
I'm not sure traditional advertising will ever be displaced. But, as this well-researched infographic points out, content is becoming an important sidekick, especially among B2B marketers. As the manifestation of a the brands inner layer beliefs and values, content marketing quickly moving from "nice to have," towards "need to have." It gains its power from the fact that unlike tradtional advertising that "asks," content "gives."
What do you get when you combine elements of storytelling, purpose-driven marketing and content strategy?
We call it StoryBranding.
StoryBranding is both a unique approach and philosophy that stems from the belief that the best marketing should not feel like marketing. It should feel like a story.
There are plenty of writers and videographers who have set out to spread the word about StoryBranding. What follows is a monthly curation of just some of those articles that I have come across on the subject. You can review the entire collection on my blog, www.storyati.com
Whether you are marketing a Fortune 100 brand, a local retail establishment or trying to develop a more effective personal brand, what follows will help in your quest.
If you'd like to receive these and other articles as they are published, visit www.storyati.com and sign up for email postings.
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