The phone company double charged me. It took hours on the telephone, fax transmissions containing my bank account details, and three trips to the downtown store to finally get a refund. Time wasted, that’s my AT&T story.
Meanwhile, I stopped for lunch. When the employees informed me that they didn’t have any rice, they apologized, gave me a (no-rice) burrito for free, and handed me a coupon for my next visit. Outstanding courtesy, that’s my Chipotle story.
Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.
Keep the following tips in mind when creating your ever-unfolding business narrative.
" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."
There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative. That's an excellent way to think about it.
I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.
There are more insights here. I think you will enjoy reading this quick article.
Brand protagonists have one role; to sell more products or services by mirroring society’s values and beliefs. As the decades rolled by, they adapted accordingly. Sometimes, if they were charismatic enough, they even influenced culture.
Throughout the decades one thing remained a constant; a brilliant underlying storyline at the heart of each campaign.
People love to hear stories and think in terms of the traditional beginning, middle, and end structure we all associate with a classic yarn.
“As an instructional designer I would spend six weeks to six months crafting the story and in broadcast news we would tell many compelling stories every day crafting them a few hours before they were broadcast,’” he writes. “I see very little difference between what ‘we’ do and what other related creative industries do.”
What are the things that have made you cry at the movies? Was it the scene in Titanic when Jack dies and slips away into the icy water? How can you fail to be touched when you see pictures on TV of starving children in Africa?
Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.
If you're looking for an example of StoryBranding at its best, this is it.
Skype has launched a campaign built around the value of voice to voice/face to face communications, something that has gone astray since the advent of twitter and Facebook (which happens to own Skype). This is Skype's story and an identity that its prospects and customers can readily identify with.
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.