Nancy Durate's speech on "You Can Change The World."
Warning: clicking on this video won't work. You'lll have to go to https://vimeo.com/23290567 in order to see the speech.
I happend upon this Ted-X video of Nancy Durate who runs a firm specializing in the creation and design of presentations. Years ago, and starting with classic story structure as her model, Nancy set out to see if there was a similar structure that epitomizes effective presenations.
In this talk,,entitled "You Can Change The World" she reveals her findings through an analysis of the presentation Steve Jobs gave when he introduced the iPhone. She similarly dissects Martin Luther's "I Have A Dream" speech to show how this structure works.
Whereas presentations are structured differently than stories, her premise is that presentations should have similar effects in terms of engagement and memorability. She claims the structure she dsicovered does just that.
Although I'd like to see more evidence to support her theory, what she presents is very compelling. At the very least, I will definitely heed her advice about contrasting "the way things are," with "the way things can be," the next time I give a presentation.
If you do any kind of public speaking or persenting, I highly recommend viewing this video.
By the way, I went to her site and was highy impressed with her firm's work in the presentation space. She definitely walks her talk!