A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution.
I did qualify it by saying:
"There is no doubt that Coke have the right mentality and resources to tackle the challenges brought on by the digital age and a new empowered consumer, but they’ve yet to master the art of storytelling online.
Last year’s drop of the brand out of the top 10 most valuable brands shows how steep the hill is.
Coke’s got a long way to go before they can actually implement what they’ve so eloquently described as their vision “2020″. I for one will be watching this space."
It happened sooner than I expected.
Via Omar Kattan