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How brands embrace the power of story
Curated by Jim Signorelli
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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | storybranding | Scoop.it

An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Marketers are probably shaking their heads back and forth right now, thinking, “But we have been telling you stories all along!” Perhaps, but the beauty of story is in the eye of the beholder. Clearly, many customers are not feeling engaged and immersed in the brand stories they’re currently hearing. They’re hungry to connect with other users and share their experiences, whether positive or negative. Confident brands that can get comfortable with this loss of control are likely to move ahead, I believe.


Via Gregg Morris
Jim Signorelli's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!
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Transmedia: Storytelling for the Digital Age Presentation Tools Just Story It Story and Narrative Modern Marketer EPIC Infographic
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What is "StoryBranding" and how is it different from storytelling?

This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta...
Parker Donat's curator insight, April 9, 6:39 PM

As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness. 

 

It's not about how much money you have, it is about how good your story is for me to buy your product or service.  

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Beyond Storytelling: Narrative Brand Marketing

Beyond Storytelling: Narrative Brand Marketing | storybranding | Scoop.it

" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."

 

There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative.  That's an excellent way to think about it.

 

I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.

 

There are more insights here. I think you will enjoy reading this quick article.


Via Karen Dietz
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Hey There! I'm Terrific -

Hey There!  I'm Terrific - | storybranding | Scoop.it

"Story logic provides an important remedy for advertising at a time when consumer skepticism and distrust are mounting. We were humans before we became consumers. As humans, we naturally gravitate to stories and the ideas,experiences and lessons with which they invite us to participate."

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building a brand through story | Storyati Blog

building a brand through story | Storyati Blog | storybranding | Scoop.it

A Branding Lesson from George Orwell:

 

What George Orwell says about "best books" has profound significance for "best brands." 

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Speaking on StoryBranding

Speaking on StoryBranding | storybranding | Scoop.it

Recent presentation on StoryBranding given at a marketing workshop

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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | storybranding | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | storybranding | Scoop.it

What especially interested me in this is that the top 10 viral campaigns are all for storybrands.

 

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

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