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How brands embrace the power of story
Curated by Jim Signorelli
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Rescooped by Jim Signorelli from Just Story It onto storybranding
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | storybranding | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
Eric Van Camp's curator insight, January 7, 11:55 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 10:08 AM

Must have list on influence !

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Rescooped by Jim Signorelli from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | storybranding | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!