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Rescooped by Jim Signorelli from Brand Stories onto storybranding |
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![Johnnie Walker: Taking ‘The Quest’ Narrative Online [TIPS] | Brand Stories | storybranding | Scoop.it](http://img.scoop.it/xWziWnxZOjt_NwCLUL6z7jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Where I come from, Johnnie Walker is the undisputed King of Whiskey. I practically grew up on it.
Black Label was my beverage of choice. It was at every party, all weddings, births, graduations and most funerals. In a nutshell, if you you didn’t serve it, you’d hear about it!
It wasn’t until I started working in advertising that I began to appreciate the reasons behind JW’s success. They have a fantastic story and they’re brilliant at telling it…
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TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...
This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.
Start 2012 with a bang. Watch the video and use this model to really make the difference you want to in the coming year. Via Karen Dietz Delete the scoop?
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