" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."
There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative. That's an excellent way to think about it.
I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.
There are more insights here. I think you will enjoy reading this quick article.
Via Karen Dietz