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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
Curated by Jim Signorelli
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Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | StoryBranding: How brands can embrace the power of story | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
Jim Signorelli's insight:

Terrific article!  For advertisers this is priceless advice. 

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 11:04 AM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 11:09 AM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 9:38 AM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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3 Ways Your Compelling Story Gets You Clients

3 Ways Your Compelling Story Gets You Clients | StoryBranding: How brands can embrace the power of story | Scoop.it

"Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives."

 

In this article we have a great example of a business' founding story -- i.e. what got you started.

 

I love how the author shares her story and talks with us about how you, too have a similar story.  She then poses several questions to help readers find their compelling story.

 

In articles about business storytelling, not enough attention gets paid to crafting this particular core story -- which is why I've added it to the collection here.

 

You will get some good insights and ideas from reading this article.


Via Karen Dietz
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Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Making your content a gift (engaging biz storytelling)

Making your content a gift (engaging biz storytelling) | StoryBranding: How brands can embrace the power of story | Scoop.it

terrific article! Thanks raf and thanks Karen for curating it.

 

 

How are you doing with going from deadly boring content to emotionally engaging content? Consider making your content like a gift! What do I mean by a “gift” in this context?

 

Here's part 2 of Raf Steven's blog posts on creating more engaging and compelling stories for your business success.

 

I love his advice for re-thinking our business stories. It's not about telling and selling, it's about making your content a gift, he says.

 

He then goes on to give us more tips, and shares with us how he shares his stories after creating them to grow his business.

 

Thanks for the great thinking Raf! @rafstevens
@quimica_visual


Via Karen Dietz
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