StoryBranding: How brands can embrace the power of story
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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
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Rescooped by Jim Signorelli,Story-Lab from Storytelling For Leaders
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The storytelling vs. storybranding dilemma in business.

The storytelling vs. storybranding dilemma in business. | StoryBranding: How brands can embrace the power of story | Scoop.it
The difference between storytelling and storybranding for business
Jim Signorelli,Story-Lab's insight:

Too often companies confuse storytelling with storybranding. Both can be found in the same story tool box, but they are as different as a flat blade and Phillips screwdriver.  No matter what business you're in, it's important to be able to distinguish between the two and know how to take advantage of their different functions.  Both have transformative powers when it comes to leading, selling or motivating audiences.

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Jim Signorelli,Story-Lab's curator insight, November 25, 2015 11:39 AM

Too often companies confuse storytelling with storybranding. Both can be found in the same story tool box, but they are as different as a flat blade and Phillips screwdriver.  No matter what business you're in, it's important to be able to distinguish between the two and know how to take advantage of their different functions.  Both have transformative powers when it comes to leading, selling or motivating audiences.

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A Tribute to Joey Kaswalchezck- Shoe Salesman and Marketing Visionary

A Tribute to Joey Kaswalchezck- Shoe Salesman and Marketing Visionary | StoryBranding: How brands can embrace the power of story | Scoop.it

It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something that more than three decades later, continues to dance in my head.

 
Jim Signorelli,Story-Lab's insight:

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Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Is Content Marketing Traditional Advertising’s New Rival? [Infographic] | StoryBranding: How brands can embrace the power of story | Scoop.it
Infographic that explains the importance of content marketing in B2B marketing.
Jim Signorelli,Story-Lab's insight:

I'm not sure traditional advertising will ever be displaced.  But, as this well-researched infographic points out,  content is becoming an important sidekick,  especially among B2B marketers.  As the manifestation of a the brands inner layer beliefs and values,  content marketing quickly moving from "nice to have," towards "need to have." It gains its power from the fact that unlike tradtional advertising that "asks,"  content "gives." 

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Omar Kattan's curator insight, October 17, 2013 12:28 PM

Brilliant infographic about the most popular types of content, why they are used, and which content is working best for b2b marketers.  I agree with the conclusion, content marketing will not displace traditional advertising, but it's sure to take a much bugger chunck than the current 26% of b2b marketing budgets.

Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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How to Tell Stories with Numbers

How to Tell Stories with Numbers | StoryBranding: How brands can embrace the power of story | Scoop.it
A guide to using the techniques of data mining and data journalism to create compelling, original content in the form of data visualizations.
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Carlos Silva's curator insight, September 16, 2015 10:40 AM

añada su visión ...

ManufacturingStories's curator insight, September 16, 2015 1:20 PM

#BigData #Numbers #Analytics #ContentMarketing

Sarah McElrath's curator insight, September 16, 2015 2:04 PM

Unless the data tells a story, no one cares.

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10 Things Marketing Should Feel Like (and 1 exception).

10 Things Marketing Should Feel Like (and 1 exception). | StoryBranding: How brands can embrace the power of story | Scoop.it
Jim Signorelli,Story-Lab's insight:

We talk a great deal about what marketing should do.  But what about how it should feel (or not feel)?  

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StoryBranding Scoops

StoryBranding Scoops | StoryBranding: How brands can embrace the power of story | Scoop.it
Jim Signorelli,Story-Lab's insight:

What do you get when you combine elements of storytelling, purpose-driven marketing and content strategy?  


We call it StoryBranding.


StoryBranding is both a unique approach and philosophy that stems from the belief that the best marketing  should not feel like marketing.  It should feel like a story. 


There are plenty of writers and videographers who have set out to spread the word about StoryBranding.    What follows is a monthly curation of just some of those articles that I have come across  on the subject.  You can review the entire collection on my blog, www.stroybranders.blogspot.com

 

Whether you are marketing a Fortune 100 brand, a local retail establishment or trying to develop a more effective personal brand, what follows will help in your quest. 

If you'd like to receive these and other articles as they are published, visit www.storybranders.blogspot.com and sign up for email postings.  

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building a brand through story | Storyati Blog

building a brand through story | Storyati Blog | StoryBranding: How brands can embrace the power of story | Scoop.it

A Branding Lesson from George Orwell:

 

What George Orwell says about "best books" has profound significance for "best brands." 

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