StoryBranding: How brands can embrace the power of story
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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
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Scooped by Jim Signorelli,Story-Lab
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Is your brand enticing customers or empowering them?

Is your brand enticing customers or empowering them? | StoryBranding: How brands can embrace the power of story | Scoop.it

Not too long ago, a well-known fast food restaurant chain ran commercials with the tagline,   "Good Mood Food." The implied promise was that unlike other fast food restaurants, this one would make us feel good. Unfortunately, when this campaign was running, Consumerist.com, in a survey of 115,000 consumers, rated it among the worst commercials in America....read more.

Jim Signorelli,Story-Lab's insight:

Your brand's best point of difference is its point of view. In essence, it is your brand's story.  

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Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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People Don't By the WHAT -- They Buy The WHY (+Story)

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...

 

This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.

 

Start 2012 with a bang. Watch the video and use this model to really make the difference you want to in the coming year.


Via Karen Dietz
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Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | StoryBranding: How brands can embrace the power of story | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
Jim Signorelli,Story-Lab's insight:

Terrific article!  For advertisers this is priceless advice. 

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Denyse Drummond-Dunn's curator insight, April 8, 2013 7:09 AM

I agree with most of them, but a few don't resonate. Which do you find most useful? 

Karen Dietz's comment, April 8, 2013 4:59 PM
For me it's the art of asking questions, removing 'is', and then 'free'!
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)