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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
Curated by Jim Signorelli
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Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | StoryBranding: How brands can embrace the power of story | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, June 21, 10:13 AM

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

Miklos Szilagyi's curator insight, June 22, 8:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

Carol Sherriff's curator insight, August 1, 11:40 AM

Amazing example of storytelling showing that some actors can write their own lines as well as deliver them superbly.

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | StoryBranding: How brands can embrace the power of story | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.

Via Karen Dietz
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Karen Dietz's curator insight, November 6, 2013 12:09 PM

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?


Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.


That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.


This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.


Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.


Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind


What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.


Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.


Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: http://www.storydoing.com/welcome 


So pay attention to culture!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Branding: 10 Strategies for Living Your Core Values (Stories)

Branding: 10 Strategies for Living Your Core Values (Stories) | StoryBranding: How brands can embrace the power of story | Scoop.it
How businesses can take their beliefs and make them real for consumers.

Via Karen Dietz
Jim Signorelli's insight:

I'm rescooping this from Karen Dietz (thanks Karen!).  This is one of the finest articles I've read on the subject of purpose -driven marketing.  I've read a number of books on this subject since it is very much related to StoryBranding, but this article, by Jessica Blotter, does a terrific job of collecting the major points.  


When I read articles like this, I have a bitter-sweet reaction.  On the "sweet" side is the excitement I feel for a belief I deeply hold true.  But on the "bitter" side is knowing that many public corporations can only provide  lip service to the idea of purpose-driven marketing.  Many CEO's are held hostage by  Board members, shareholders or private equity investors  who care most about profits from one quarter to the next.   Many can't  (or won't ) see beyond the bark of the tree, let alone the forest to which it belongs. .  Nothing wrong with profits!  But, purpose-driven marketing (and its corollary StoryBranding) takes  a long term vision as well as a  long-term committment to that vision. More importantly, support  has to come from the people who control the purse strings, not just the people in charge of filling the purse.





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Karen Dietz's comment, October 19, 2013 9:43 PM
Patricia, so glad you find the article helpful. Hope you are well!
Karen Dietz's comment, October 19, 2013 9:45 PM
Hans, you are so right -- it's not only about your product, but about what a company stands for. The article I curated today on 3 New Story Types also addresses this. Thanks for commenting!
Karen Dietz's comment, October 19, 2013 9:53 PM
Hey Jim -- I'm so glad the article really stands out for you. And I agree wholeheartedly with your comments. Would you believe I've been working with 1 client for 2 years and it's not about storytelling yet -- we are focusing about improving the organization internally so they will be able to tell a story that they live. We are almost ready to focus on storytelling as an organizational strategy. It's fascinating work. And rare, to your points above. Check out the other article I curated today on 3 new stories to tell. It's based on new research that's been released about the bottom line benefits for an organization that lives its stories. It's much better than the ''story doing' research that was released a few months ago.
Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Getting Leadership Support for Storytelling: How To

Getting Leadership Support for Storytelling: How To | StoryBranding: How brands can embrace the power of story | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, May 21, 12:43 PM

Here's a handy, quick and dirty chart to keep in mind when advocating for storytelling in an organization. It covers all the salient points.


The only BIG piece I would add in the "Educate" category is -- give executives an experience! Don't tell them about storytelling, have them directly experience it themselves. Then debrief the experience so they get not only how it works, but the benefits. That's the magic that's been working for me for years.


So add "experience storytelling" into the mix and you will have greater success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Patricia Stitson's curator insight, May 22, 12:08 PM

Karen,

 

I like to explore how that tell those stories through other learning going on in the company.  For example, how could you integrate a piece of the corporate story into an eLearning module meant to teach a particular tool or skill set?

michaelpohl360's curator insight, May 23, 2:39 AM

Here's a process on how to establish storytelling as a skill among leaders. I'd just extend its scope to other roles in an organisation as well: sales processionals, consultants, customer service managers and others. They also benefit from personal and organisational storytelling, but all may be educated along this four-step approach. With stories, you inspire, impact, educate and convince people rather than with facts. Storytelling is relevant for a leaders' business.

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Forget Storytelling: Think Story Sharing!

Forget Storytelling: Think Story Sharing! | StoryBranding: How brands can embrace the power of story | Scoop.it

Business storytelling author and thought leader in the field interviews Karen Dietz about her insights into business storytelling. Listen to the free podcast.


Via Karen Dietz
Jim Signorelli's insight:

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


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Karen Dietz's curator insight, October 23, 2013 7:26 PM

Woo hoo! My friend and colleague Annette Simmons (author of The Story Factor, Whoever Tells the Best Story Wins, and Territorial Games) and I had quite a chat recently about the ins-and-outs of business storytelling and Part 1 is now available as a free podcast.


The link only lasts a short time -- so go to iTunes to download the podcast here: https://itunes.apple.com/us/podcast/episode-2-karen-dietz/id735863915?i=169716216&mt=2 


We had a great time together and talk about the importance of story sharing instead of storytelling, why I prefer NOT to do single story workshops with clients, and what to pay attention to when working with stories in organizations. Read Annette's intro for more goodies you will hear about in the podcast.


Annette wrote one of the first books on business storytelling and is one of the pioneers who broke ground for us all. See me humbly bowing to her. She's a kick-ass kid and I have learned much from her.


Enjoy this conversation as we talk about how we work with stories, what we've learned along the way, and why we are so passionate about storytelling


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

Rita's curator insight, October 24, 2013 2:13 PM

Share stories...that's what people want to hear. 

Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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People Don't By the WHAT -- They Buy The WHY (+Story)

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...

 

This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.

 

Start 2012 with a bang. Watch the video and use this model to really make the difference you want to in the coming year.


Via Karen Dietz
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Daisy Smit's curator insight, August 14, 8:41 AM

Leiderschap!