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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
Curated by Jim Signorelli
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Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | StoryBranding: How brands can embrace the power of story | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, June 21, 7:13 AM

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

Miklos Szilagyi's curator insight, June 22, 5:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

Carol Sherriff's curator insight, August 1, 8:40 AM

Amazing example of storytelling showing that some actors can write their own lines as well as deliver them superbly.

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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People Don't By the WHAT -- They Buy The WHY (+Story)

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...

 

This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.

 

Start 2012 with a bang. Watch the video and use this model to really make the difference you want to in the coming year.


Via Karen Dietz
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Daisy Smit's curator insight, August 14, 5:41 AM

Leiderschap!

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | StoryBranding: How brands can embrace the power of story | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Eric Van Camp's curator insight, January 7, 2013 8:55 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 7:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 7:08 AM

Must have list on influence !