Is your brand enticing customers or empowering them? | StoryBranding: How brands can embrace the power of story |

Not too long ago, a well-known fast food restaurant chain ran commercials with the tagline,   "Good Mood Food." The implied promise was that unlike other fast food restaurants, this one would make us feel good. Unfortunately, when this campaign was running,, in a survey of 115,000 consumers, rated it among the worst commercials in more.