StoryBranding: How brands can embrace the power of story
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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
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Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | StoryBranding: How brands can embrace the power of story | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.

 

LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!

 

But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.

 

And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.

 

Of course, that means you need excellent storytelling skills that lead to excellent stories. 

 

I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!


Via Karen Dietz
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Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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Google Zeitgeist 2011: Great Digital Storytelling | Social Media Today

Google Zeitgeist 2011: Great Digital Storytelling | Social Media Today | StoryBranding: How brands can embrace the power of story | Scoop.it

Thank you Karen Dietz (Just Story It) for this.  Up until now, I didn't realize what an   an unbelieveable year it has been. And what a smackdown brand message from Google!!

 

 

Google has released their year-end collection of data for 2011 and it is beautiful.

Because it's Friday, the holidays, and the New Year is just around the corner, I thought I'd share with you Google's digital story of the year in review.

 

Enjoy -- and don't you wish we all had the time and budget to put something like this together?


Via Karen Dietz
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Rowan Norrie's comment, December 27, 2011 1:28 PM
Great selection from 2011. thanks for sharing Karen