3 Ways Your Compelling Story Gets You Clients | StoryBranding: How brands can embrace the power of story | Scoop.it

"Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives."


In this article we have a great example of a business' founding story -- i.e. what got you started.


I love how the author shares her story and talks with us about how you, too have a similar story.  She then poses several questions to help readers find their compelling story.


In articles about business storytelling, not enough attention gets paid to crafting this particular core story -- which is why I've added it to the collection here.


You will get some good insights and ideas from reading this article.

Via Karen Dietz