StoryBranding: Ho...
Follow
Find tag "contentcreation"
2.3K views | +0 today
StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
Curated by Jim Signorelli
Your new post is loading...
Scooped by Jim Signorelli
Scoop.it!

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Is Content Marketing Traditional Advertising’s New Rival? [Infographic] | StoryBranding: How brands can embrace the power of story | Scoop.it
Infographic that explains the importance of content marketing in B2B marketing.
Jim Signorelli's insight:

I'm not sure traditional advertising will ever be displaced.  But, as this well-researched infographic points out,  content is becoming an important sidekick,  especially among B2B marketers.  As the manifestation of a the brands inner layer beliefs and values,  content marketing quickly moving from "nice to have," towards "need to have." It gains its power from the fact that unlike tradtional advertising that "asks,"  content "gives." 

more...
Omar Kattan - New Age AdMan's curator insight, October 17, 2013 9:28 AM

Brilliant infographic about the most popular types of content, why they are used, and which content is working best for b2b marketers.  I agree with the conclusion, content marketing will not displace traditional advertising, but it's sure to take a much bugger chunck than the current 26% of b2b marketing budgets.

Rescooped by Jim Signorelli from Just Story It Biz Storytelling
Scoop.it!

Making your content a gift (engaging biz storytelling)

Making your content a gift (engaging biz storytelling) | StoryBranding: How brands can embrace the power of story | Scoop.it

terrific article! Thanks raf and thanks Karen for curating it.

 

 

How are you doing with going from deadly boring content to emotionally engaging content? Consider making your content like a gift! What do I mean by a “gift” in this context?

 

Here's part 2 of Raf Steven's blog posts on creating more engaging and compelling stories for your business success.

 

I love his advice for re-thinking our business stories. It's not about telling and selling, it's about making your content a gift, he says.

 

He then goes on to give us more tips, and shares with us how he shares his stories after creating them to grow his business.

 

Thanks for the great thinking Raf! @rafstevens
@quimica_visual


Via Karen Dietz
more...
No comment yet.
Rescooped by Jim Signorelli from Just Story It Biz Storytelling
Scoop.it!

Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | StoryBranding: How brands can embrace the power of story | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.

 

LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!

 

But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.

 

And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.

 

Of course, that means you need excellent storytelling skills that lead to excellent stories. 

 

I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!


Via Karen Dietz
more...
No comment yet.