Infographic that explains the importance of content marketing in B2B marketing.
Jim Signorelli's insight:
I'm not sure traditional advertising will ever be displaced. But, as this well-researched infographic points out, content is becoming an important sidekick, especially among B2B marketers. As the manifestation of a the brands inner layer beliefs and values, content marketing quickly moving from "nice to have," towards "need to have." It gains its power from the fact that unlike tradtional advertising that "asks," content "gives."