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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
Curated by Jim Signorelli
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A Tribute to Joey Kaswalchezck- Shoe Salesman and Marketing Visionary

A Tribute to Joey Kaswalchezck- Shoe Salesman and Marketing Visionary | StoryBranding: How brands can embrace the power of story | Scoop.it

It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something that more than three decades later, continues to dance in my head.

 
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Time To Get With It: How Inside-Out Marketing is 21st Century Marketing

Time To Get With It: How Inside-Out Marketing is 21st Century Marketing | StoryBranding: How brands can embrace the power of story | Scoop.it
Inside-out marketing reframes marketing theory as we know it.

Via Karen Dietz
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Karen Dietz's curator insight, November 19, 2014 4:22 PM

Article Link: http://bit.ly/1uceeJp 


Here's a terrific article by colleague Jim Signorelli, author of StoryBranding 2.0, that sets old-school marketing on its head, and brings us all into the 21st Century.


What is inside-out marketing? It's the opposite of "Let's push our messages out there." 


Learn more about this total reframe for marketing. Let's get with the program that guards against failure by leveraging authenticity and passion.


Don't leave home without inside-out marketing, and don't leave home without a story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ron McIntyre's curator insight, November 20, 2014 11:12 AM

To understand the power of story telling please read this article.  There is some great insights here. Thanks to Karen for sharing it initially.

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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

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Karen Dietz's curator insight, April 18, 2014 9:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Morgan Newall's curator insight, April 21, 2014 6:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
Wendy Flanagan's curator insight, May 8, 2014 12:39 PM

Great stuff on branding.

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StoryBranding Scoops

StoryBranding Scoops | StoryBranding: How brands can embrace the power of story | Scoop.it
Jim Signorelli's insight:

What do you get when you combine elements of storytelling, purpose-driven marketing and content strategy?  


We call it StoryBranding.


StoryBranding is both a unique approach and philosophy that stems from the belief that the best marketing  should not feel like marketing.  It should feel like a story. 


There are plenty of writers and videographers who have set out to spread the word about StoryBranding.    What follows is a monthly curation of just some of those articles that I have come across  on the subject.  You can review the entire collection on my blog, www.stroybranders.blogspot.com

 

Whether you are marketing a Fortune 100 brand, a local retail establishment or trying to develop a more effective personal brand, what follows will help in your quest. 

If you'd like to receive these and other articles as they are published, visit www.storybranders.blogspot.com and sign up for email postings.  

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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | StoryBranding: How brands can embrace the power of story | Scoop.it

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


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Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | StoryBranding: How brands can embrace the power of story | Scoop.it

What especially interested me in this is that the top 10 viral campaigns are all for storybrands.

 

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

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10 Things Marketing Should Feel Like (and 1 exception).

10 Things Marketing Should Feel Like (and 1 exception). | StoryBranding: How brands can embrace the power of story | Scoop.it
Jim Signorelli's insight:

We talk a great deal about what marketing should do.  But what about how it should feel (or not feel)?  

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Brand Storytelling @ Cannes This Year: Don't Miss These Insights

Brand Storytelling @ Cannes This Year: Don't Miss These Insights | StoryBranding: How brands can embrace the power of story | Scoop.it
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the [...]

Via Karen Dietz
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Karen Dietz's curator insight, June 24, 2014 1:46 PM

My colleague Omar Kattan, an expert in brand storytelling, did all of us a great favor. He put together quotes and video clips of top advertising and business folks at the Cannes Film Festival on the importance of storytelling.


Wow! Who knew brand storytelling was such a hot topic there this year.


I love the material shared here. Not only are the big-whigs firmly behind storytelling, their comments are insightful. One of my favorite is from Miles Young, chief executive at ad agency Ogilvy and Mather: "Narrative techniques are critical as a component of creativity and were not give a lot of attention before." Right on Miles!


There are 5 other quotes and video clips of interviews that Kattan shares with us. Many thanks Omar for putting this collection of gems together for us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Omar Kattan's curator insight, June 29, 2014 2:47 AM

Thanks for the re-scoop Karen and glad you found it useful. Yes, also glad that the big whigs are getting on the band wagon and placing more importance on the art of storytelling.

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Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Is Content Marketing Traditional Advertising’s New Rival? [Infographic] | StoryBranding: How brands can embrace the power of story | Scoop.it
Infographic that explains the importance of content marketing in B2B marketing.
Jim Signorelli's insight:

I'm not sure traditional advertising will ever be displaced.  But, as this well-researched infographic points out,  content is becoming an important sidekick,  especially among B2B marketers.  As the manifestation of a the brands inner layer beliefs and values,  content marketing quickly moving from "nice to have," towards "need to have." It gains its power from the fact that unlike tradtional advertising that "asks,"  content "gives." 

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Omar Kattan's curator insight, October 17, 2013 12:28 PM

Brilliant infographic about the most popular types of content, why they are used, and which content is working best for b2b marketers.  I agree with the conclusion, content marketing will not displace traditional advertising, but it's sure to take a much bugger chunck than the current 26% of b2b marketing budgets.

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What is "StoryBranding" and how is it different from storytelling?

This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta...
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Parker Donat's curator insight, April 9, 2013 6:39 PM

As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness. 

 

It's not about how much money you have, it is about how good your story is for me to buy your product or service.  

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Beyond Storytelling: Narrative Brand Marketing

Beyond Storytelling: Narrative Brand Marketing | StoryBranding: How brands can embrace the power of story | Scoop.it

" 'Stories' and 'narratives' are often used interchangeably as synonyms, but I’d like to draw a distinction between the two terms and explain how a sequence of stories makes up a narrative. Let’s explore how thinking about narrative brand marketing will help guide your story-telling marketing efforts."

 

There are some great points made in this article about how a repertoire of business stories creates your overall brand narrative.  That's an excellent way to think about it.

 

I also like the point the author makes about storytelling being an ongoing and dynamic activity that business engage in with their marketing. Again a reminder that biz storytelling is about the interplay between telling and listening, sharing and engagement. It is not about broadcasting.

 

There are more insights here. I think you will enjoy reading this quick article.


Via Karen Dietz
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Hey There! I'm Terrific -

Hey There!  I'm Terrific - | StoryBranding: How brands can embrace the power of story | Scoop.it

"Story logic provides an important remedy for advertising at a time when consumer skepticism and distrust are mounting. We were humans before we became consumers. As humans, we naturally gravitate to stories and the ideas,experiences and lessons with which they invite us to participate."

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building a brand through story | Storyati Blog

building a brand through story | Storyati Blog | StoryBranding: How brands can embrace the power of story | Scoop.it

A Branding Lesson from George Orwell:

 

What George Orwell says about "best books" has profound significance for "best brands." 

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