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StoryBranding: How brands can embrace the power of story
All-in-one-place articles on the subject of StoryBranding.
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Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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71 Brilliant, Clever and Inspirational Ads that Prove the Power of "Show Don't Tell."

71 Brilliant, Clever and Inspirational Ads that Prove the Power of "Show Don't Tell." | StoryBranding: How brands can embrace the power of story | Scoop.it
Eye-catching advertising doesn't get much better than this.
Jim Signorelli,Story-Lab's insight:

Much has be said and written about  brand storytelling.  I came across this compilation of ads in an article by Melanie Biehl that shows what it's all about. 


She has put together a tour de force of some very brilliant print advertising.  Each tells a story with pictures, graphics and very few, if any, words.  They are more than eye-catching. They are mind-catching as they invite us to engage in their messages. 


Too often, we think that advertising has to be made up of explicit information.  As my friend and colleague Annette Simmons says, 


People don't want more information. They are up to their eyeballs in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.


These ads prove her point! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's curator insight, October 8, 2015 10:45 AM

Much has be said and written about  brand storytelling.  I came across this compilation of ads in an article by Melanie Biehl that shows what it's all about. 


She has put together a tour de force of some very brilliant print advertising.  Each tells a story with pictures, graphics and very few, if any, words.  They are more than eye-catching. They are mind-catching as they invite us to engage in their messages. 


Too often, we think that advertising has to be made up of explicit information.  As my friend and colleague Annette Simmons says, 


People don't want more information. They are up to their eyeballs in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.


These ads prove her point! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli,Story-Lab's curator insight, October 8, 2015 10:49 AM

Much has be said and written about  brand storytelling.  I came across this compilation of ads in an article by Melanie Biehl that shows what it's all about. 


She has put together a tour de force of some very brilliant print advertising.  Each tells a story with pictures, graphics and very few, if any, words.  They are more than eye-catching. They are mind-catching as they invite us to engage in their messages. 


Too often, we think that advertising has to be made up of explicit information.  As my friend and colleague Annette Simmons says, 


People don't want more information. They are up to their eyeballs in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.


These ads prove her point! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

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StoryBranding Scoops

StoryBranding Scoops | StoryBranding: How brands can embrace the power of story | Scoop.it
Jim Signorelli,Story-Lab's insight:

What do you get when you combine elements of storytelling, purpose-driven marketing and content strategy?  


We call it StoryBranding.


StoryBranding is both a unique approach and philosophy that stems from the belief that the best marketing  should not feel like marketing.  It should feel like a story. 


There are plenty of writers and videographers who have set out to spread the word about StoryBranding.    What follows is a monthly curation of just some of those articles that I have come across  on the subject.  You can review the entire collection on my blog, www.stroybranders.blogspot.com

 

Whether you are marketing a Fortune 100 brand, a local retail establishment or trying to develop a more effective personal brand, what follows will help in your quest. 

If you'd like to receive these and other articles as they are published, visit www.storybranders.blogspot.com and sign up for email postings.  

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Hey There! I'm Terrific -

Hey There!  I'm Terrific - | StoryBranding: How brands can embrace the power of story | Scoop.it

"Story logic provides an important remedy for advertising at a time when consumer skepticism and distrust are mounting. We were humans before we became consumers. As humans, we naturally gravitate to stories and the ideas,experiences and lessons with which they invite us to participate."

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10 Things Marketing Should Feel Like (and 1 exception).

10 Things Marketing Should Feel Like (and 1 exception). | StoryBranding: How brands can embrace the power of story | Scoop.it
Jim Signorelli,Story-Lab's insight:

We talk a great deal about what marketing should do.  But what about how it should feel (or not feel)?  

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Is your brand enticing customers or empowering them?

Is your brand enticing customers or empowering them? | StoryBranding: How brands can embrace the power of story | Scoop.it

Not too long ago, a well-known fast food restaurant chain ran commercials with the tagline,   "Good Mood Food." The implied promise was that unlike other fast food restaurants, this one would make us feel good. Unfortunately, when this campaign was running, Consumerist.com, in a survey of 115,000 consumers, rated it among the worst commercials in America....read more.

Jim Signorelli,Story-Lab's insight:

Your brand's best point of difference is its point of view. In essence, it is your brand's story.  

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Rescooped by Jim Signorelli,Story-Lab from Just Story It! Biz Storytelling
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Four Examples of Successful Long-Form Branded Content (Stories)

Four Examples of Successful Long-Form Branded Content (Stories) | StoryBranding: How brands can embrace the power of story | Scoop.it
In a world where audiences consuming media have a fleeting attention span, one would think that long-form branded content wouldn't stand a chance. Wrong.

 

LOL -- in the nano-second world of today's advertising, this article talks about long-form branded content that is 2-5 minutes long. Too funny!

 

But the video examples shared are great stories and one is a complete sports back-story that lasts 28 minutes.

 

And I love the main point of the post:  that when you give a compelling story for someone to view, listen to, or read you can capture and keep their attention.

 

Of course, that means you need excellent storytelling skills that lead to excellent stories. 

 

I bet these videos give you great ideas about the biz stories you can tell, and how to craft + share them. Enjoy watching them!


Via Karen Dietz
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